Mad River Science Product To Reach Out To New Market With Strategic EMarketing
Humboldt County's Mad River Science is working with Strategic eMarketing to bring one of its longtime products to a new market sector.
Eureka, CA (I-Newswire) January 10, 2013 - Humboldt County's Mad River Science is working with Strategic eMarketing to bring one of its longtime products to a new market sector. Go Natural is a non-toxic, water-based nail polish that has been successful in the safety kid's nail polish market, and now owner Norman Polston wants to expand into the salon market.
"I'm not looking for a big splash immediately; this is for the long-term," Polston said. "We will start with an elegant base and a simple message."
Polston developed the nail polish about 20 years ago when he was commissioned to create a peel-off polish for a Klutz project. Because children would be handling it, the polish needed to essentially be safe even if ingested, so he found a formula that was non-toxic and safe for children. After completing that project, Polston decided to create a standard nail polish that was non-toxic and reasonably chip resistance. He began gathering distributors in 2000 and the polish is now sold in thousands of retail stores under a number of different labels.
"For little girls and their mothers that are looking for nail polish, it's the cat's meow," Polston said.
However, the safety kids nail polish market is getting crowded, and Polston said the product doesn't need to be pushed much further in that area. With Strategic eMarketing, the new marketing push will be to reach out to salons and beauty parlors. Since the Go Natural polish is kind to skin, biodegradable, and odorless, it is a natural choice for manicures and pedicures, plus it really takes the professional touch of a manicurist to coax Go Natural polish (http://gonatural.biz/) to do its best, Polston said.
Mad River Science was created about 10 years ago when Polston moved to Humboldt County. He has partnered with his son, who handles the manufacturing of the Go Natural nail polish in Pennsylvania.
About Strategic eMarketing:
This Eureka, CA based marketing and advertising company develops transactional marketing campaigns that integrate search engine optimization, social media branding and performance tracking through strategies that include local search, SEO, website design, social media, advertising and public relations. http://strategicemarketing.com/
About Strategic eMarketing
This Eureka, CA based marketing and advertising company develops transactional marketing campaigns t More..hat integrate search engine optimization, social media branding and performance tracking through strategies that include local search, SEO, website design, social media, advertising and public relations.Less..
Phone : 7075066138
Tags:nail polish marketing Humboldt County strategic emarketing mad river science go natural non-toxic nail polish
Published On:January 10, 2013
Print Release:Print Release
If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.
Estate Coordination Supports You in Your Estate Planning and Asset Protection
Vision Graphics Inc. Announces Further Market Expansion by Moving Headquarters to Denver, CO
Q1 Productions Hosting Inaugural Life Science Compliant Advertising and Promotion Conference
2nd Annual Kingdom Human Asset Management Summit Opens in Riyadh, Saudi Arabia
First Car Rental Achieves 2013/2014 Top 500 Best Managed Companies Status