Lustr™ Fashion Application Launches With Nolcha's Independent Retail Week: New York, November 14-20

Online, November 20, 2009 (Newswire.com) - In celebration of its beta launch, Lustr is teaming up with Independent Retail Week: New York to bring its users and shoppers unprecedented access to fabulous boutiques.

Under the terms of the partnership, participating Independent Retail Week: New York stores, special promotions, and events will be listed in Lustr and searchable via GPS through the application's clean, easy-to-use interface. The partnership reinforces and expands the companies' shared audience of upscale NYC shoppers and retailers. It also offers a new tool for shoppers who have an iPhone and want to search for stores by geographic location, product categories, brands carried, and merchandise price points.

"We are delighted to be launching Lustr™ as part of this exciting event," says Gary Ragusa, CEO of GRGMobile Solutions, Inc. "Nolcha shares GRG's mission of expanding retailers' marketing reach and effectiveness through best practices in marketing services and technology. We chose to work with Nolcha because of its strong reputation in the fashion industry and its special relationships with independent retailers that are consistent with the Lustr brand."

Independent Retail Week NYC is a week-long initiative-from Nov. 14 through Nov. 20 this year-that drives business and increases revenue for small retail businesses in fashion, beauty and lifestyle. Nolcha, the platform behind Independent Retail Week: New York, is a leading operator of educational, event and business-to-business services devoted to independent fashion entrepreneurs and related retail businesses.

"Nolcha is excited to introduce a cutting-edge technology for shoppers to enjoy a customized experience with local fashion boutiques during the holiday season," says Kerry Bannigan, CEO of Nolcha. "As always, Nolcha is looking for creative ways to increase business for fashion entrepreneurs; GRG is our first mobile partner and we look forward to their future support of independent retailers on our initiatives."

The "Ultimate Lustrous Goodie Bag" Sweepstakes will encourage Lustr users and Independent Retail Week: New York shoppers to engage the features of the application while visiting stores during the event. Shoppers are encouraged to download the application from the iTunes AppStore™ and use Lustr to develop a mobilized itinerary that meets their IRW shopping needs. They can also enter the sweepstakes by simply signing up for the newsletter at www.independentretailweek.com. Sweepstakes entrants will be entered into a random drawing to win a goodie bag of stylish and valuable products from participating retailers. The details and official rules of the Sweepstakes are published on www.shoplustr.com and www.independentretailweek.com.

Lustr™ is a smartphone fashion application that strives to enhance the upscale fashion shopper's experience. The application allows style-savvy users to easily access information about nearby retailers including: brands carried, product categories, price points, special promotions and events. Fashion designers and retailers can use Lustr™ to tap this fast-growing smartphone audience, attract new customers and reward their best customers by engaging them in a personalized, targeted way.

About GRGMobile, Inc.
GRGMobile is a technology, marketing and advisory company that strives to enhance the upscale fashion shopper's experience using location-based smartphone technology. The company's Lustr™ application, now available on iPhone and soon to be available on Blackberry, provides style-savvy NYC users easy access to information about nearby retailers. In addition to Lustr,™ GRGMobile offers retail, hospitality, and entertainment brands the opportunity to customize its private-label platform to their own specifications, and provides data insights on mobile behavior, customized data analysis, and campaign management.

About Nolcha
Nolcha is a leading operator of educational, event and b2b services devoted to independent fashion entrepreneurs and related retail businesses. The Nolcha platform includes Nolcha.com, an online fashion portal delivering daily business education; Nolcha Fashion Week, currently held during New York fashion week and providing key exposure to press, buyers, and industry figures for emerging and independent fashion designers from all over the world, in both apparel and accessories; events during London Fashion Week with key partners and Independent Retail Week in New York and Chicago, as an initiative to drive business and increase revenue for small fashion retail brands.
www.nolcha.com | www.independentretailweek.com | www.nolchafashionweek.com

This press release can be downloaded from www.shoplustr.com and www.independentretailweek.com.