(I-Newswire) February 9, 2010 - LOVE, PASSION or OBSESSION?
If a man spends 50 years of his life doing a job, and when he retires he writes a book about it, that is considered normal. But when the same man starts putting together more than a dozen books on the subject – what is that? Passion or Obsession?
Mosaic Books feel it is a Magnificent Obsession, and not only have they decided to publish the books, they have appointed him as Editor-in-Chief of the Company!
The man in question is Norman Clark, whose background in Marketing and Advertising is diverse to say the least. Living and working in no fewer than 8 different countries, from Australia to Estonia and points in between, he has produced advertising for big and small companies with big and small budgets.
However, and above all, he had, and still has, a passion for Posters.
Not only does he like to look at them, he also likes to analyse them and to place them in historical and social context. So his books become Social History Books as well as Art Books. His own comment on the books is “100 years of resource material, 50 years of experience and 5 years in the construction”.
Yet he places a caveat on each of the books, which are created to cover an individual market sector, or a major event, such as his two books on World War One and World War Two. He does not include posters with photography included, (although some old advertisements do include photos), and certainly not computer generated examples. As a consequence each book has been placed under the title of Vintage Advertising Series, and cover years 180-1960 approximately.
Why anti-photography? Well, he is not, but his work is devoted to those he refers to ‘as having got their hands dirty, with pens, inks, paints and brushes their wonders to perform’. Computer-generated work he acknowledges can be superb, but it isn’t the same as creating almost non-correctible art.
The man has an Attitude!
Mosaic Books delight in publishing the unusual, and specialize in producing Limited Editions on esoteric subjects, and the Vintage Advertising Series is their first major series to go into production. Although completely prepared the books will only be released in an orderly manner every six to eight weeks during 2010, and details are attached, both of the books and titles.
They are now inviting interested readers to Reserve copies of the books in advance to avoid disappointment. Only 500 copies are being produced under each title as Hardback, Signed and Numbered Limited Editions. They are ONLY available through the company directly, and not through bookshops, either online or ‘bricks and mortar’.
FREE PRE-PUBLISHING RESERVE on Catalogue List by MOSAIC BOOKS
Mosaic Books Limited Edition ‘Vintage Advertising Series’.
Each book is A4 size, quality bound, hardback, individually signed and numbered, and comes in a quality slip case.
They are comprehensively illustrated with hundreds of examples of Vintage Advertising (predominantly posters), with anecdotal information, comment and critique from Marketing and Advertising expert, Norman Clark.
As only 500 copies of each title will be available in this format, the Company is inviting those who could be interested in purchasing to register and reserve a copy for each when published. The offer is Free and Unencumbered, and non-binding to a final purchase. There is also no charge or deposit for taking advantage of the Offer.
The Company will notify each person placing a Reserve Copy Request, and hold that copy for TEN DAYS after the notification is dispatched. There is no need for any action by the Customer, unless he or she wishes to confirm and order the Book. Mosaic Books do not believe in Inertia Selling!!
Current Book Titles
Old Automobile Advertising Old Exhibition Posters
Old Ships & Boats Old Theatre Posters
Old Trains & Trams Old Cinema Posters
Old Tobacco Graphics Posters & Graphics of World War One
Old Motorcycling Advertising Posters of World War Two
Old Cycling Posters Old Beer Posters & Graphics
Old Flight Posters
For more information http://mosaicbooks.org norman.clark@wanadoo.fr
About Mosaic Publishing Pty Ltd:
Mosaic Books is a new Division of Mosaic Group Services based in Melbourne, Australia. Mosaic Books are produced in France (pre-Press) and Hungary (Print. The Company produces Limiteed Edition books on a variety of subjects, but mainly and broadly under the heading of Social History. The first series of books is called Vintage Advertising and comprises 14 volumes avaiable either as individual purchase, or as Collection or even part-collection.
Company Contact Information
Mosaic Publishing Pty Ltd
Norman Clark
La Musardiere; bas Vernay
Savigny-en-Revermont, France
71580
Phone : +33385744203
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