Lotus Greens Launches Electability Campaign

The outdoor voter sensitization drive aims to create awareness about citizens' participation in the exercise of democracy by urging people to act as enlightened responsible voters.

NCR-based real estate developer Lotus Greens today embarked on a special outdoor campaign titled "Electability" whose message and communication revolves around the act of responsibility in casting one's ballot. While the upcoming 2014 general election has inspired companies like Tata Global Beverages, ITC, HUL, Google and Facebook to come out with special campaigns, Lotus Greens is the only real estate company to join this league. Lotus Greens "Electability" campaign is a timely message explaining the importance of voting and to sensitize voters to ensure a responsive and accountable government is in place.

The campaign dovetails the idea that greater citizens' participation in the exercise of democracy means a stronger representation and how this would help to bring about a good government as the outcome. Lotus Greens has put up billboards and hoarding with the message "Your vote is your ability to choose. Exercise your right," at various vantage points in the NCR.
"Our Electability campaign urges citizens to celebrate democracy, and casting one's vote responsibly is the best way to do it. In exhorting people to come out and vote responsibly, the campaign strives to waken a greater sense of political maturity and judgment among voters," says P. Sahel, Vice Chairman, Lotus Greens.

The inspiration for the campaign comes from Lotus Greens' core business principles and philosophy, of which responsibility and accountability are two of the key planks. The company considers it an important act of responsibility towards the country and its citizenry by seeking to engage voters into exercising their franchise and make an informed voting choice. Lotus Greens hopes that its "Electability" message will induce people to come out and vote in greater numbers for the most deserving candidates.

At a time when the collective wish of the nation is to see a responsible and accountable government take office, the message of Lotus Greens Electability campaign is sure to ring loud and clear.

Overview of Lotus Greens Developers:-
Lotus Greens is a diversified group formed to revolutionize urbanization with responsible professionalism. The group is led by some of the most recognized and respected real estate professionals who have come together with a common vision of creating an ethical and credible real estate brand creating value for customers, investors and all stake holders. The group is operating under the brand name of "Lotus Greens". The group has active interest in commercial developments, hospitality sector, health care sector and education.

For more details, please contact:-
Ashwani Singh LEED AP BD+C
Senior General Manager - Strategy
Lotus Greens Developers Pvt. Ltd.
Mobile: +91 8588875509
Email: ashwani.singh@lotusgreens.in
Website: www.lotusgreens.in


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