London Business Directory Reveals Social Media Marketing Strategy For Local Businesses


LOOKAL is run by Starple Marketing services, a company that help local businesses to leverage internet marketing and to grow their business.

City of London (I-Newswire) November 9, 2012 - LOOKAL is a new business directory, recently launched in London that promises to help local businesses to maximise their online marketing efforts. The owners of the directory are keen to use social media and content marketing to drive relevant traffic to businesses that have premium listings on the website.

Although social media and content marketing have matured in many businesses, smaller businesses seem to struggle to either get their heads around it or just doesn't have enough time or in some cases money to consistently engage in these marketing practices.

LOOKAL although a directory like the yellow pages will work closely with local business owners and will utilise the likes of Twitter, Face Book, Pinsterest, YouTube and various bookmarking sites to share business news, offer, photos, videos, vouchers and other information.

The rate at which local businesses are failing is at an alarming 14.6% as suggested by figures released by the Local data company. Many businesses are also selling their products and services short in the current group buying trend. While competition increases, business owners will need to do more to get the sales needed to grow their business.

According to Francene Mullings the owner of LOOKAL, she explains that the benefits of advertising on the directory are two-fold as this will not just give businesses an instant advantage over their competitors but will also boost SEO efforts over the long term. She says that she's have a proven strategy to give small local businesses more for their advertising dollar as "gone are the days when you just list a business on a directory and expect business to flood your way".

She added that directories in the past use to use "pay-per-click" to publicise the premium listings of their clients. However, the cost of PPC has increased by over 37% and small businesses just cannot afford to take the risk. She concluded that LOOKALs' responsibility will be to create a social media conversation on behalf of businesses.

LOOKAL directory have all the features on any other directory but the personal touch to each client seems to suggest that it's not just a place where business listings are forgotten.

About LOOKAL
LOOKAL is run by Starple Marketing services, a company that help local businesses to leverage internet marketing and to grow their business.






About Lookal Business Directory

LOOKAL is run by Starple Marketing services, a company that help local businesses to leverage intern   More..et marketing and to grow their business.Less..

Contact Information

Lookal Business Directory
Ann Mullings
145-157 St Johns Street
EC1V 4PY
Phone : 07702264935

Tags:

Business   marketing   facebook   Twitter   local   London   directory   socoal Media   London Guide  

Published in:

Small Business

Published On:

November 9, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

With the Summer Arrival; New Range of UPS Inverters and Batteries Comes in the Market…
Aakash Battery Inverter introduces new range of UPS Inverters and Batteries in the market produced by all the leading brands of manufacturers in India…

Hotels Offer Accommodation and Catering Service at One Place for Occasional Ceremonies
Empress Court, offers hotel rooms and catering service at one place for all type of wedding ceremonies and occasional parties with fine-dining experience at affordable charges….

$0 Ezcheckprinting Check Writer: A Great Easter Gift Offer
Halfpricesoft.com would like to invite customers to purchase an item from Trialpay for a family member and get ezCheckprinting business software for themselves for $0 this spring. Get details at www.halfpricesoft.com

Join as An Affiliate to Earn Generous Royalties by Referring Onguardhelp App
OnGuardHelp is a personal security app, which will be soon available to download on android and iOS platform. Expecting a large user base after launch, the company invites Subscribers to join as Affiliates & earn royalties by referring app to others

A Space Place Storage
Groundbreaking Storage Company is now accepting Bitcoins, the universal digital currency