Lingerie Sales Trends Forecast for AW13
Following an uncertain year in retail, lingerie sales continue to grow. We've studied the four main factors influencing consumer's buying habits and forcast the sales trends for the next season.
Cheshire (I-Newswire) September 3, 2013 - Following an unprecedented year, the lingerie industry looks set to continue it's growth despite all else, underwear remains an essential purchase. With four factors dominating consumers habits and buying decisions, we forecast the trends in lingerie sales this season:
- Another year of documentaries (inc Fashion's Dirty Secret) and books (e.g. Elizabeth L Cline Overdressed: The Shockingly High Cost of Cheap Fashion) highlighting the true costs of fast fashion or cheaper clothing. Together with a huge push for the made in Britain label.
-The polarised market during the recession sees some groups of consumers buying up a brand, with a greater focus on quality.
- The continued success of the best selling book 'Fifty Shades of Grey', and talk of a film.
- Finally the Underwear as Outerwear trend, with AW13 Catwalks seeing Gucci, Dior, Chanel and Roberto Cavalli all display underwear worn on show, this under developed trend looks set to peak over the next few seasons.
So What does this mean for Sales?
We are continuing to see a rise in sales from the luxury risque section, with the best selling book 'Fifty Shades of Grey', playtime and boudoir underwear has risen significantly and will certainly account for a large portion of gift sales again this Christmas. Furthermore we are seeing consumers spend between £90 - £200 on a Lascivious' Kitty Set (Made in UK) over £20 - £50 versions, suggesting these consumers are buying up a brand.
"In fact across the board we have experienced a decline in sales for the £30-£55 a bra price bracket, with sales revenue maintaining previous levels due to an increase in sales at the price range £90-£150 a bra." Said Sue Parker, Founder Red Box Lingerie.
The great British brand revival looks set to support this trend as products made in the UK do tend to support a higher price tag.
The Underwear as Outerwear Trend
As pioneers of lingerie worn as outerwear British brands such as [url:http://www.redboxlingerie.com/designer/nichole-de-carle]Nichole de Carle[/url], Tatu Couture and Kriss Soonik are all well placed with products already on the market that can confidently be worn as outerwear.
[url:http://www.redboxlingerie.com/designer/tatu-couture]Tatu Couture[/url] has received unprecedented press coverage this year, as best sellers including the Talitha Bodysuit continue to sell well, the new AW13 collection and other classic pieces are setting to be in high demand. Following exceptional coverage in France and a new Paris stockist, the brands luxury market is being reinforced and sales for this unique label have been increasing between 10 and 20% each month since the start of this year.
"Many ladies tell us that Tatu couture is on the Christmas wish list and is an indulgence they are aspiring to, so we predict that the brand will sell well with Autumn Winter," Says Vicky (Customer Sales Manager at Red Box Lingerie)
Lascivious - Lingerie Award Winner for Independent Directional Designer of the Year 2011 (UK Lingerie Awards)
Tatu Couture - Finalist in the UK Lingerie Awards best 'New Designer of the Year 2012
Nichole de Carle - Lingerie designer to the stars inc, The Saturdays, Cheryl Cole, Kylie, Nichole Scherzinger.
Red Box Lingerie is a growing independent [url:http://www.redboxlingerie.com]luxury designer lingerie[/url] e-boutique. With an increasing customer base in the UK, US and Europe.
For further information visit http://www.redboxlingerie.com or contact us.
Media information or sample requests: Contact Sue Parkerâ€¨01270 879956 / 07788 477340.â€¨ email@example.comâ€¨
Notes to Editors:
1. Photographs /logos etc can be made available upon request
2. Address: Red Box Lingerie 84 Station Road, Alsager, Cheshire, ST7 2PF, UK
3. Red Box Lingerie is a premier luxury designer lingerie e-boutique. Specialising in new independent designer lingerie. Red Box Lingerie is the trading name of La Maison de la Lingerie. For more information visit www.redboxlingerie.com ###
About Red Box Lingerie
Luxury lifestyle designer lingerie for the sophisticated woman, creative, directional & high fashion More.. style combined with timeless classics designed for your confidence.
Red Box Lingerie is the premium luxury designer lingerie e-boutique with an exclusive collection of the best lingerie & nightwear designers.Less..
Red Box Lingerie
84 Station Road
Phone : 01270 879956
Published On:September 3, 2013
Print Release:Print Release
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