Lincoln Waste Solutions Achieves 40 Percent Customer Service Efficiency Increase With Sage CRM And Sage 100 ERP Integration
Sage solutions provide organization’s office and remote personnel centralized access to 11,000 customer records
Bloomfield (I-Newswire) September 13, 2012 - Sage North America today announced Lincoln Waste Services, a waste disposal brokerage service for U.S. and Canadian clients, has integrated Sage CRM with its Sage 100 ERP system to achieve front- and back-office data sharing and a 40 percent increase in customer service efficiency.
Lincoln Waste Solutions’ brokerage service serves as a middleman connecting multi-site businesses in the U.S. and Canada with waste disposal specialists for deals that benefit all parties. The company’s 30 percent year-over-year growth prompted moves to bigger offices and an upgrade of its Sage accounting system to Sage 100 ERP. Its sales team used Sage ACT! successfully for several years and found growth also warranted migration to Sage CRM for complete integration with Sage 100 ERP.
“We wanted all communications generating from one database,” said Jay Lentz, client development executive for Lincoln Waste Solutions. “Simplifying workflow across the organization has created a natural transition of prospects becoming customers in our Sage business systems, and the ability to work quickly with large volumes of data supporting automated reporting, marketing and customer service activities.”
“Having the ability to customize CRM was always a big part of our plan,” continued Lentz. “Sage CRM was an easy decision in this sense because it has the best customization capabilities among the systems we considered.”
A carefully managed training program gave employees the ability to use Sage CRM in advance of rollout so their feedback could be incorporated.
“Someone suggested a different way of organizing and searching data that aided communication with primary and secondary waste specialists, so we dropped in customized templates. Sage CRM was the most successful IT project we’ve undertaken,” said Lentz.
Incoming customer queries could previously only be dealt with by looking through disconnected spreadsheets, documents and billing software. The Sage system enables thorough business processes for Lincoln Waste Solutions with customer histories, event triggers and reminders built in. Hyperlinks and customized tabs within Sage CRM ensure the right suppliers are quickly identified when needed. All data is in one place so customer issues can be resolved in a single call and sales representatives can broker both sides of business instantly – workflows contributing to the company’s 40 percent customer service efficiency gains.
“Sage CRM drives efficiency which is the same as profitability for a business like ours,” added Lentz. “Centralized information gives us a level of reporting and detailed snapshots for each aspect of our business we simply didn’t have before.”
Lincoln Waste Solutions next plans to make Sage CRM and Sage 100 ERP data available for employees on smartphones.
About Lincoln Waste Solutions
Lincoln Waste Solutions is your remote trash department. We will put each of your locations out for More..competitive bidding, get you the best deal, assign you an account manager and send you one consolidated bill, and you will never talk with a hauler again. If you do not save money, we do not get paid. We will never charge you an extra fee; no fuel fees, no landfill fees, no hauling fees, no management fees, no recycling fees, no extraneous, double-dipping, rip off fees. We only get paid out of the savings we provide for you.Less..
Lincoln Waste Solutions
580 Cottage Grove Road
Phone : 860-656-7712
Published On:September 13, 2012
Print Release:Print Release
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