LifeLight Festival pairs with Endavo Media to present first-ever live, online broadcast

(I-Newswire) August 21, 2009 - LifeLight Festival-the nation's largest Christian music event-is expanding its audience this year with the introduction of a live-streaming broadcast. Endavo Media, an Atlanta-based company that provides online video and Internet TV solutions, is providing the non-profit event with its state-of-the-art media platform, which will let online viewers see more than 20 hours of concert footage taken from the main stage.

The LifeLight Festival is a three-day music festival hosted by LifeLight Communications each year in Sioux Falls, SD. More than 320,000 people attended the 2008 gathering and 2009 LifeLight Festival headliners include Newsboys, Kutless, Superchick and Sanctus Real.

Admission to the concert is free, but those who can't make the trip to Sioux Falls for the September 4-6 show, can view stellar concert footage online for only $19.95.

"We are looking for new ways to expand the ministry and bring this awesome music into more homes around the country. Using Endavo Media's Internet TV Platform to deliver live streaming of the concert is an exciting way to expand our message and let more people experience LifeLight,'' said Festival Director Julie Klinger.

LifeLight Communications is a 501(c)(3) non-profit ministry. Founded by Alan and Vicki Greene, the ministry reaches out to the community through student ministries, tours and concerts, missions, LifeLight radio and its annual LifeLight Festival.

"It's great to see festivals like LifeLight use our online video platform as a way to connect with and grow their audience, while also generating revenue to support their organization," added Peter Contardo, CMO of Endavo Media.

About Endavo Media:

Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.

Contact:
Endavo Media and Communications
555 North Point Center East, 4th Floor
Alpharetta, GA 30022
877.843.7242

Company Contact Information
Endavo Media