Knexus launches the latest version of its customer engagement platform, powered by robust analytics, enhanced SEO & Instagram feed capabilities
As the focus on content marketing and customer engagement magnifies this year, Knexus launches the latest version of its customer engagement platform. Codenamed 'Lucknow', the release packs in powerful SEO & analytics features, enhanced Instagram feed capabilities, and a new discrete developer interface to its existing platform.
Knexus Customer Engagement Platform makes it simple and fast for marketers to distribute content, create customer conversations and enable calls to action around a brand's messages. The cloud based software enables marketers to maximise content reach by facilitating content (including rich content) creation, curation and distribution across owned, earned and paid media. With social becoming an indispensable aspect of content marketing, Knexus Platform makes it easy for marketers to curate and deploy rich content across multiple channels, including social and paid media. As part of the Lucknow release, this feature has been extended to include Instagram. Users can now pull in images/videos from Instagram accounts and distribute it across owned, earned and paid media. The update also goes one step further to automate the process once a feed is set up, driving up both efficiency & profitability.
Knexus Platform's integrated analytics have been further enhanced in this latest release. In addition to key existing capabilities that automatically track content performance, engagement activity & consumer behaviour, the Platform now handles large scale customer data more efficiently & faster, enabling effective integration with CRM systems such as Salesforce.com. Knexus' open API also means that measurement data can be analysed within the Knexus interface or extracted to web analytics packages such as Omniture & Google Analytics.
Built for marketers to take control of their online engagement with customers, Knexus Platform requires no technical skills or in-depth training to use. But for brands looking to undertake more complex customisation, the latest version introduces a developer interface. This features gives the in-house or agency web development team an extra level of control, to create immersive customer experiences rapidly & cost effectively.
Finally, Knexus Channels now have further SEO enhancements, enabling users to insert SEO meta-keywords and meta-description into content pages launched from the platform. This makes the creation of rich content, engaging brand channels & content hubs through Knexus Platform a more powerful option than ever to increase web traffic & drive up conversion.
With digital increasingly integrated into all things marketing, the Lucknow release of Knexus Platform puts marketers in control with tools that are powerful and easy to use. Knexus Product Manager Sherlyn Lee explained "Knexus' Customer Engagement Platform is helping marketers improve content marketing performance & deliver more profitable online customer engagements. Our latest release continues to refine & enhance the integrated capabilities provided by Knexus Platform. Our commitment towards a new release every two months, featuring added benefits and capabilities, keeps our clients ahead of the competition."
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