The Galgotias University is known for its best in class coaching infrastructure. Whether it is the libraries, laboratories or moot courts, the substructure of the courses offered matches the standards of any global educational institution.
The media and communication industry is evolving at a tremendous speed. The365 days 24x7 news coverage culture and the rising completion in its related industries is giving way to new and robust technologies.
So whether it is print, electronic, radio, public relations or advertising, the School of Media and Communication Studies (SMCS) of Galgotias University, understands the importance of keeping its students abreast with latest technology and industry practices.
The SMCS has always taken an extra effort in providing a learning environment which is practical and close enough to the real working atmosphere in the industry. The institute recently organised a workshop on 'Print Media: Layout & Designing April 16, 2014 in the Print Media lab of Galgotias University. The workshop which started at 10 am continued till 5 pm.
The workshop was organised in association with the Jagran Institute of Management and Mass Communication (JIMMC). The workshop elaborated on how, in an environment such as today's, the challenges are rising for the print media industry. The workshop, conducted by Gajendra, from the popular Hindi national daily Dainik Jagaran, elucidated how print media industry is increasingly laying down emphasis on layout and designing to keep tabs on its efforts to improve the readership and prevent its existing reader base from erosion.
The newspapers and magazines across the board have gone for swish layouts and neat designs. But how much is too much and whether how to develop skills to take design decisions? It only comes with an insight on what is the latest in the industry.
Layout and design have proven to be main factors in retaining the readership. This is the main reason why print publications go for layout make over annually and design the publication according to the lead story or the mood of the nation at the moment of the day. The workshop focused on these and many other facets of the industry.
Students of Bachelors in Journalism and Mass Communication (BJMC) IV semester, MJMC II semester and MJMC IV semester (Print Media Specialisation) participated in the workshop. Layout and designing are integral part of syllabi of BJMC IV, MJMC IV and MMCS II semesters. The students also learnt the basic principles of layout and designing, modular layouts, Quark Express, designing the Feature page of a broadsheet newspaper and fundamental differences between Quark Express and In-design software.
They also learnt typing techniques for phonetic fonts widely used in print and electronic media. The response was very positive as students produced feature pages at the end of the workshop. The SMSC thanked the University administration for the support at the end of the workshop.
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