Laurie Bell, designer and manufacturer of outdoor textiles and accessories, has recently named marketing veteran, Laurie Rudd's North Carolina firm to handle public relations and marketing communication services.
Designer and manufacturer of fashions for the outdoor room, Laurie Bell, has named Laurie Rudd Public Relations and Marketing to provide marketing communications services for its lines of outdoor textiles, textile products and accessories. The public relations firm, headed by marketing veteran, Laurie Rudd, will assist and consult co-owners, Laurie Jenkins and Tommy Lee, regarding communications and brand enhancement through traditional publicity and new media channels.
"Laurie's knowledge of the outdoor industry along with her professional relationships within the media and her enthusiasm for our segment made her a fit for the Laurie Bell brand in the markets we want to reach," said Laurie Jenkins, co-owner, textile chemist and designer, Laurie Bell, Sarasota, Fla. "The Laurie Bell brand has been a part of the outdoor category for years, with the addition of Laurie Rudd and her team, we are able to create even greater exposure across the entire home platform."
The Rudd firm will be responsible for publicity efforts, content marketing, ongoing and proactive media relations and trade show press activities for the Laurie Bell brand. The textile and soft accessory products from Laurie Bell are all made in the U.S. and sold through specialty retailers, contract entities, designers and online retail channels.
Laurie Rudd Public Relations and Marketing, located in Winterville, NC, has worked in building brands and creating national exposure for clients across the outdoor living segment as well as the business and professional categories since 2007. As a free-lance writer, Rudd's articles on outdoor living topics have been published in consumer and trade publications nationwide.
For more information about Laurie Bell, visit lauriebell.com. For more information about Laurie Rudd Public Relations and Marketing, visit laurieruddpr.com.