Larry Castro unveils National Fitness Program

(I-Newswire) September 5, 2010 - San Diego, CA, – Today, Larry Castro launches a national fitness program called the “Performance Lifestyle System” to the youth of America. In conjunction with PLCTV.Com he will provide video training highlighting healthy eating as well as active lifestyles. Yesterday, Larry Castro signed agreements with several fitness organizations to provide complimentary services for schools around the country with an emphasis on both good nutrition and physical fitness.
“This has been a passion of mine to provide a dynamic program that helps kids develop a lifelong performance lifestyle” Larry Castro, founder said. “This year we’re implementing programs on Fitness, Sports and Nutrition in our effort to help combat childhood obesity in this country and I am grateful to the athletes, organizations, trainers and nutrition experts who are volunteering their time to help make a difference.”
The first school programs will start October 1st 2010 in California and will expand throughout the next 12 months. Larry Castro has also launched a new site www.larrycastrotv.com which will provide motivation, inspiration along with the Performance lifestyle system toolkit.

About Larry Castro
"Mr. Castro's sports marketing expertise has contributed to the success of several sports and fitness based businesses. A globally recognized public speaker and visionary in sports marketing, Mr. Castro has been interviewed by leading media outlets including NBC, CBS, ABC, PGA magazine, Parade Magazine and Golf Digest.As a spokesperson for a sports marketing company, Mr. Castro's efforts contributed to direct marketing sales of $190 million a year for sports performance products. He has built, owned and designed high-end developments including golf resorts, and sports and entertainment facilities for companies including KKR & Co., Hyatt Hotels and Resorts, Hilton Hotels and others. As a marketing advisor to the Celebrity Player's Tour he has raised $3.5 million for the organization. He is the founder of Golf Fitness Magazine™, United States Golf Fitness Association™ (USGFA), Professional Golf Fitness Association™ (PGFA) the Performance Lifestyle Channel™ plctv.com, and the developer of the Fluid Strength ™ Performance Lifestyle System™ training programs used by pro sports teams including the NBA."

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Company Contact Information
iZZ Media Group
Larry Castro
1599 S. Escondido Blvd
92027
Phone : 760-870-4575