LaPuerta Announces New DVD Seminars on Business Reporting


LaPuerta Books and Media today announces two new releases of DVD training videos aimed at business students and professionals. The new titles are Technical Analysis Basics and Financial Proofreading.

Santa Monica (I-Newswire) July 13, 2013 - The seminar presenter is Gerald Everett Jones, author of the popular book on business presentation tips, How to Lie with Charts, which has its own companion DVD.

Along with the charting book, these three DVD seminars comprise LaPuerta's Pitfalls of Business Reporting series. The running time of Technical Analysis Basics is about an hour, and Financial Proofreading is a half-hour session.

LaPuerta marketing director David Drum explains, "Both of these seminars are tailored to businesspeople who have to deal with financial data but who don't need or want to be immersed highly technical explanations. For example, in the Technical Analysis DVD, Gerald gives an illustrated, introductory-level talk how to spot trends in stock market charts. And then he expands that discussion to give tips on interpreting all kinds of charts, including proposal and presentation graphics. It's really all about how to communicate clearly with business graphics."

Jones does not offer himself as an expert on the stock market. Rather, he says his interest in financial technical analysis started when several of the participants in his charts seminars expressed interest in the topic. "The entry-level explanations I give," he said, "are essentially what I found out after those colleagues got my curiosity going. As with a lot of complicated subject matter I've had to absorb over the years, in becoming able to explain it to myself, I can now explain it to you. In this case, it will take you less than a hour to absorb what it took me months of data-drilling to put together."

As to why the topic is so intriguing, Jones adds, "Technical analysis finds patterns in financial market trading results and provides some principles for projecting trends. This approach is often successful at forecasting prices. But you're asking for trouble if you start looking for meaning in the patterns - if you think you know why the market is behaving according to the pattern. This type of analysis is all geometry and mathematics. And the process has nothing to do with fundamental analysis - which is all about why prices rise or fall, based on value judgments about corporate performance."

The Pitfalls of Business Reporting series is built around Jones's classic book about clarity and honesty in visual reporting, which was first published by Sybex in 1995. It and has been a consistently strong seller ever since. It's been accepted as the definitive work on the topic, and it's been adopted as courseware by college-level academic institutions. Adoptions include courses in statistics, visualization of mathematics, and business management.

Each of these DVD seminars is on sale through Amazon for $89.95 retail. In addition, a downloadable streaming version of the How to Lie with Charts seminar is also available for rental or download from Amazon Video on Demand (VOD). The revised and updated Second Edition of the book sells separately as a LaPuerta trade paperback for $23.99 or as an Adobe PDF ebook, which is available at the Diesel eBook Store for $11.45.






About LaPuerta Books and Media

LaPuerta Books and Media is an imprint of La Puerta Productions, Santa Monica, California. The LaPue   More..rta name and its logo, an open door, symbolize unlimited access to knowledge, opportunity, innovation, fascination, and delight. The company specializes in developing and publishing on-demand digital media. LaPuerta publishes in trade paperback, plus a variety of ebook and video formats, including DVD and VOD.Less..

Contact Information

LaPuerta Books and Media
David Drum
2222 Sixth St.
Unit D
90405
Phone : +1 310 742-5656

Published in:

Business > Books

Published On:

July 13, 2013

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Verified Credentials, Inc. Achieves Oracle Validated Integration with Oracle's PeopleSoft Human Capital Management 9.2
PeopleSoft Customers Can Save Time Onboarding New Hires with Background Checks from Verified Credentials

Signature Realty & Management, Inc. Announces a New Dedicated Phone Line for the Accounting Department
In an effort to foster faster and easier communication with critical stakeholders, Signature Realty & Management, Inc. has created a dedicated phone line for the Corporate Accounting Department in the Mandarin Headquarters Office.

Oliver Wight Sponsor Singapore S&OP Innovation Summit
Oliver Wight Partner, Don Harding will present on Integrated Business Planning, the next evolution of S&OP, at the Singapore S&OP Innovation Summit on 26-27 June 2014.

MBK Media Group Announces Availability of Luxury Business Cards
MBK Media Group is announcing immediate availability of Luxury Business Cards, enabling business owners that currently carry the standard business card to immediately upgrade their business card to a conversati

IOR Receives Circle of Excellence Award
IOR Global Services is pleased to announce its acceptance of the 2013 AIReS Circle of Excellence Award.