LA Style TV's Fashion Show and Charity Benefit August 27th, 2011

Benefitting H.E.L.P. (Help, Educate, Love & Protect Children of Malawi). Saturday, August 27th, 2011 at the Hyatt Regency Century Plaza Hotel. Designers include Dina Bar-El and Kathrine Baumann. www.lastyletv.com

LA Style Television is proud to announce our Live Fashion Show and Charity Benefit, to raise awareness and aid the children of Southern Africa, Malawi. This event will be filmed on Saturday, August 27th, 2011 at the prestigious Hyatt Regency Century Plaza Hotel in Century City, California.

Join the efforts of H.E.L.P. Charity (Help, Educate, Love & Protect Children of Malawi), as we showcase their jewelry and apparel in an effort to increase awareness for their cause. Their celebrity spokesperson, Katie Cassidy (Gossip Girl/ Melrose Place) will be showcasing her jewelry line, What Love Means, designed exclusively for H.E.L.P., with 100% of the jewelry and apparel sale proceeds going to the foundation.

Celebrate a dazzling evening of beauty and fashion. A multitude of select designers will showcase their lines, as some of the Nation's top male and female models grace the runway, their looks completed with the Exotic touch of SACHA Cosmetics.

Headlined by celebrity designers: Dina Bar-El and Kathrine Baumann (who have created exclusive designs for Beyonce, Paris Hilton, Kate Hudson, Hillary Swank, Eva Longoria and more). Additional featured designs will include: formal wear, casual wear, shoes, hand bags, lingerie, swim wear and more.

LA Style Television will air for a half hour on ION Television Ch. 32 and KSCI Channel 18, 8 times for a month, with a reach of 6.3 million TV households in Southern California, including over 2.8 million cable households and 1.9 million satellite households in L.A. Viewers over-index on key lifestyle characteristics such as fashion, traveling, entertainment, luxury auto and premium spirits.

LA Style TV has featured designers and sponsors such as Armani, Chanel, Christian Dior, Paul Mitchell, Redken Hair Products, Ed Hardy by Christian Audigier , Venus Swim Wear, BCBG by Max Azria and many others.

PRESS IS WELCOME:
Please R.S.V.P. to Shelby@lastyletv.com.
For more information, details and sponsorship information contact Executive Producer Shelby Stingley 323-303-6330 or visit www.lastyletv.com.