Kimberly-Clark Names Kim Feil Vice President and Senior Marketing Officer

(I-Newswire) February 7, 2005 - Kimberly-Clark Corporation (NYSE: KMB) announced today the appointment of Kim Feil as vice president and senior marketing officer. In this newly created position, Feil will be responsible for accelerating innovative marketing and brand-building practices across the company's North Atlantic organizations. She will report to Steven Kalmanson, Group President - North Atlantic Personal Care.

"Kim Feil brings a valuable perspective gained through more than 20 years of marketing, sales, market research and general management experience working with some of the world's foremost marketers and brands," said Kalmanson. "She will help take K-C's Brand Equity Management initiatives to the next level. Her ability to leverage insights gained from customer, shopper and user research into a marketing process that strengthens our brands will reinforce our position as a leader in our categories and will create greater competitive advantage for K-C. She brings a collaborative management style that fosters idea sharing and will deliver more value from our marketing suppliers."

In this new position, Feil will oversee the North American and European Marketing Services groups, which include marketing research, media services, promotion and interactive services, as well as the company's design center. She will be responsible for establishing a Marketing Center of Excellence that emphasizes best practices and vigorous business processes among the company's brand teams and marketing specialists. Additionally, she will work with the company's marketing, research and customer development executives in creating and commercializing new-to-K-C and new-to-the-world products.

Feil's background includes consumer marketing at PepsiCo and Cadbury Schweppes, where she served in sales, marketing and brand management positions. In 1998, she joined Information Resources, Inc. (IRI), an information services company that provides consumer packaged goods companies with data and insights on customers, shoppers and users. Most recently, Feil served as the Chief Executive Officer of Mosaic InfoForce, a joint venture between IRI and Mosaic, which provides retail insights and analyses to consumer packaged goods companies such as Gillette, P&G, Johnson & Johnson, General Mills and Nabisco.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 133-year history of innovation, visit www.kimberly-clark.com.

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