Key Equipment Finance Renews Contract with 90octane; 90octane Hires Andrew Garlutzo, Natalie Kleopfer, Misty Markley and Shawna Strickland

Denver, Colorado (I-Newswire) December 7, 2011 - Key Equipment Finance, one of the nation’s largest bank-held equipment finance companies and an affiliate of KeyCorp (NYSE: KEY), will continue to partner with conversion-driven agency 90octane for search engine optimization (SEO) and social media management initiatives.

Along with SEO consulting services, 90octane will manage and update the XML sitemaps and strategically refresh the meta data on the Key Equipment Finance website to increase visibility. Further, 90octane will provide strategic recommendations and management services for the firm’s profile on professional social media network LinkedIn to generate and cultivate new leads.

Additionally, the agency has hired Andrew Garlutzo, Natalie Kleopfer, Misty Markley and Shawna Strickland to its account management team. Garlutzo, Kleopfer and Strickland will serve as account coordinators and will assist in the execution of search engine optimization (SEO), pay-per-click (PPC) advertising, social media, lead generation and lead nurturing programs. Markley serves as an account manager and will be responsible for the strategy, development and execution of interactive marketing programs.

Andrew Garlutzo comes to 90octane with a background in management and sales support in the insurance industry. He has also worked as an information technology consultant and educator, and has experience in mass marketing and software implementation. Garlutzo graduated from the University of Colorado – Denver with a B.S. in Business Management and Information Systems.

Natalie Kleopfer joins 90octane following an internship at marketing firm Weise Communications, where she learned social media marketing strategies. Prior to her internship, Kleopfer earned her I.M.B.A. from the University of Denver. Kleopfer also earned a B.A. in Communications from the University of Missouri-Columbia, after which she served in the Peace Corps in Benin, West Africa.

Misty Markley joins 90octane from an account management position at digital agency The1stMovement, where she managed social marketing, website redesign, lead generation and PPC advertising programs. She graduated from the University of Colorado at Boulder with a B.S. in Business Administration and an emphasis in Finance and Marketing.

Shawna Strickland recently completed a M.S. in International Management at Trinity College in Dublin, Ireland. Prior to pursuing her Masters, she completed a marketing internship with 90octane, where she learned online marketing strategies and account management basics. Strickland received her B.S. in Business Administration with a concentration in Marketing from Colorado State University.

About Key Equipment Finance
Key Equipment Finance is one of the largest bank-based equipment finance providers in the U.S. The company provides tailored equipment lease and finance solutions for small-to-large commercial clients and government entities. Through its vendor services unit, equipment finance programs are developed for manufacturers, distributors and resellers in the U.S., Canada and Europe. Key Equipment Finance specializes in the technology, healthcare, renewable energy and corporate aviation markets, as well as other capital assets. Additionally, Key Equipment Finance provides lease capital markets support for corporations looking to optimize risk and revenue.

Headquartered outside Denver, Colorado, Key Equipment Finance manages nearly $9 billion in assets and originates over $3 billion of equipment financing annually. The company has management and operations bases in Albany, New York; London, England; Frankfurt, Germany; Madrid, Spain; Milan, Italy; Paris, France and Toronto, Canada. The company, which supports clients in over 30 countries, employs approximately 575 people worldwide and has been in the equipment financing business for over 35 years. Additional information regarding Key Equipment Finance, its products and services can be obtained online at www.KEFonline.com.

About 90octane:
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit http://www.90octane.com for more information.

Company Contact Information
90octane
Rosemary Dempsey
518 17th Street
Suite 1400
80202
Phone : 720.904.8169