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London (I-Newswire) December 16, 2011 - Kenshoo (www.kenshoo.com), a global leader in digital marketing software, today announced accelerated product growth and key management hires for Kenshoo Social.
Kenshoo Social has become the preferred social advertising software solution for many global leading brands due to its advanced functionality across campaign management, targeting, tracking and reporting. Kenshoo Social supports all Facebook ad and targeting formats and provides segmentation and cross-channel attribution automatically through the Facebook Ads API. With the ability to schedule future actions and target down to the zip code level, campaigns running through Kenshoo Social have achieved tremendous results. Recently released Kenshoo Social research highlighted a 300% improvement in conversion rates through Facebook Sponsored Stories managed through Kenshoo Social.
To hasten the growth of Kenshoo Social and provide deeper service to current customers, the company has hired Max Polisar as Kenshoo Social VP, Sales for Kenshoo Social and Chris Knoch as Kenshoo Social VP, Client Services. These leaders bring years of experience in interactive and brand marketing to Kenshoo Social.
Polisar will join Kenshoo Social from Total Immersion, where as VP, Sales, he helped evangelize the mainstream Augmented Reality market and led strategic brand and agency partnerships across all verticals including social and gaming. Before Total Immersion, Max directed business development efforts for web development and mobile marketing programs at WhittmanHart Interactive, Buongiorno Mobile Marketing Services, and Endeavor Talent Agency (now WME) respectively.
Knoch came to Kenshoo Social from Ready Financial, where he was vice president of marketing. Previously, Knoch was principal consultant and head of consulting for the Visitor Acquisition Platform at Omniture (now Adobe) and, before that, he held roles with 360i, Cingular Wireless (currently AT&T), and SearchIgnite (now Ignition One). Over the years, Chris has worked with hundreds of companies to achieve proven integrated online marketing results, with specific focus on gaining a competitive edge in tracking, analytics, and automated optimization.
“Max and Chris are great additions to the growing Kenshoo Social team,” said Sivan Metzger, general manager of Kenshoo Social. “With their unique backgrounds and proven leadership, we look forward to building on our momentum in the marketplace and partnering with the most innovative advertisers and agencies around the globe to drive deep brand engagement.”
About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
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About The PR Office:
The PR Office is one of the UK’s top 100 PR agencies (PR Week 2010) with a thriving business working across four main sectors – Corporate & Commercial, Lifestyle & Entertainment, Public and Voluntary.
Established in 2004 the company has expanded considerably over the years and always strives to adhere to the small agency mentality, which so benefits our clients and is part of what attracts new recruits to want to work with us.
We are straight talking, honest and realistic about what we can deliver for our clients. We apply maximum creativity to every campaign to ensure maximum results. Clients get a dedicated team where everyone works hard to deliver results. There is no one-size fits all programme – we deliver against individual client needs.
The company has grown organically since its conception and now employs a team made up of experts with backgrounds in politics, voluntary sector work, entertainment, publishing, crisis management and corporate work. Our hybrid of skills and experience ensures that we each bring something unique and specialist to the company. The PR Office has a specific culture and identity like no other PR agency – we pride ourselves on a “family” atmosphere where everyone genuinely enjoys coming to work.
Company Contact Information
The PR Office
Jacqui Keep
720 Highgate Studios
53-79 Highgate Road
NW5 1TL
Phone : 02072846958
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