Keller Williams' LA Harbor's "The Smart Team"Hires Ardynn PR as Publicist

Online, December 20, 2010 (Newswire.com) - Ardynn PR, one of the real estate industries top boutique PR firms has contracted with Keller Williams LA Harbor's "The Smart Team, Linda D'Ambrosi and Sandra Callen" to help them in fully delivering their message to their targeted buyer and sellers.

"We knew within minutes of signing our most prominent listings that we needed expert advice on creating a brand around ourselves and the Trump properties at The Estates Of Trump National and Donald Trump's West Coast Residence" says Sandra Callen. Ardynn PR has an insiders knowledge of the real estate industry and is the best suited boutique "Madison Avenue Level" firm to position a growing brand. "Their discretion and ability to have the media outlets strengthen and deliver our brand image so that there is no indication of being produced by an outside source is crucial with such a prominate listing" comments Linda D'Ambrosi, also of "The Smart Team".

"Most people would never consider hiring a publicist to represent a house. And by doing so, Linda and Sandra chose a partner that could effectively focus and direct their marketing efforts" say's Michael D. Harris Jr President of Ardynn PR and Ardynn Publishing.
When most people think of Public Relations firms they think of traditional publicist's and do not realize how integrated some firms blend publicity through every aspect of a marketing strategy. "Every image, blurb, video, social engagement and advertisement is a direct reflection of the PUBLICS VIEW of that brand. By understanding how each aspect of a brand is linked together and how they reflect on each other, we are ideally suited to implement a strong media presence...even for someone's home" says Harris.

The fact that these two luxury real estate brokers acted immediately with a base strategy and knew where to go for the best assistance in meeting their enlarged marketing needs is amazing. They worked multiple partnerships at once to integrate change as soon as possible. "What sparked the immediate need was greatly due to the fact that when we acquired the listings for The Estates At Trump National (where not a single home sold for 4 years), we enlisted Platinum Sales Systems and their Custom Home URL platform to give the homes a unique presence on the internet at the same time. Their was a huge amount of press interest and the listing became a national story. And with that coverage came the negative side of the media" offers up Sandra.

Outsourcing to industry experts is a great solution that allows you to meet particular needs within your business structure. "Technology let's us work with our clients and partners as if they where right down the hall. We are also able to increase their overall revenue streams at a lower yearly cost than having in-house personnel" says Michael Harris.

For more information on Keller Williams LA Harbor and The Smart Team, The Estates At Trump National or any other media request please contact Michael D. Harris Jr of Ardynn PR at mharris@ardynnmedia.com or call 717.592.0106.