Keep Calm And Reach a Million! Reincubate Counts One Million Posters Created Using Their Keep Calm-o-matic Website

London, United Kingdom, September 20th, 2012 --- Reincubate, a technology, data and media company based in London, England today announced that the millionth “Keep Calm” parody poster had been created using their Keep Calm-o-matic website.

London (I-Newswire) September 20, 2012 - About Keep Calm-o-matic

The www.keepcalm-o-matic.co.uk website allows users to create their own versions of the classic "Keep Calm and Carry On" poster, changing colours, uploading images and choosing the text to create a personalised image which can then be shared on a variety of social networking sites.

Over the years users have created posters on a wide variety of topics including the royal wedding, the global economic crisis and the rise and fall of celebrities and pop groups, as well as many posters with personal messages of love, affection and humour.

"I continue to be amazed and thrilled at the success of the Keep Calm-o-matic, as well as the enduring popularity of the wider 'Keep Calm and Carry On' theme" said Andrew Dancy, creator of the Keep Calm-o-matic website. "In these uncertain times it is easy to see why the popularity of Keep Calm endures, so Keep Calm and Carry On creating posters!"

The popularity of the Keep Calm-o-matic shows no signs of waning, with over half a million posters having been created by users of the site in just the last three months. Recent enhancements to the site allow users to vote and comment on their favourite posters, and further enhancements to the site are planned.


Notes to editors

"Keep Calm and Carry On" was a poster produced during the Second World War, intended to keep up the morale of the British people in the event of invasion. The final poster in a series of three, it was widely printed but never distributed and was therefore believed to be lost until a copy was found by Stuart and Mary Manley of Barter Books in Northumberland in 2000. Since they started reprinting copies of the original poster its popularity has spread worldwide, with copies now adorning the walls of Downing Street, Buckingham Palace and the US Embassy in Belgium.