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New York (I-Newswire) January 30, 2012 - Ghana-born Derrick N. Ashong & Soulfège are at it again. They’ve recently launched the Music Ambassadors Program, a global outreach initiative designed to broaden their movement of empowerment and increase awareness of their Million Download Campaign, whose mission is to offer a million free downloads of songs and remixes from their recently released and highly successful CD, AFropolitan, by Christmas of 2012. “We've always said that what we do is about more than music, it's a movement. We believe artistry has the power to change the world, and we create our art with the world in mind,” Derrick recently remarked. And now Derrick N. Ashong & Soulfège are inviting everyone the world over to take part in this global grassroots effort.
As host of Al-Jazeera English’s cutting-edge show “The Stream,” Derrick has scooped some of the biggest social change stories in the world today from stories tweeted live from the ground in the Arab Spring to Occupy Wall Street and its global echoes. But long before these seismic international events, Derrick N. Ashong & Soulfège’s music has presaged power rising from “the streets and the Net,” as Vanity Fair’s Creative Development Editor wrote on VanityFair.com: “Here are musicians, poised with a positive vibe and with lyrics so uplifting that you actually believe, if only for one night, that . . . a new world mood may emerge from the street and the Net, somehow defying the odds—a spirit of promise and hope and harmony, a spirit that denies dissonance. Soulfège lets us dream such sweet dreams, in vibrant colors.”
The purpose of the Million Download Campaign is to connect people around the world through the electrifying, consciousness-raising, hybrid-genre songs of AFropolitan, and to change the music industry by offering participation in a historic global grassroots campaign to put a band at the top of the charts and in contention for major music awards without corporate label domination. Along with the Download Campaign, the Music Ambassadors Program provides participants the opportunity to be part of history by downloading the album and then using Social Media, E-mail, and www.derrickashong.com to reach the goal of giving away 1,000,000 downloads by Christmas 2012.
"Its [Soulfège’s] members realized they had the platform to reach ears not only with their music—a fusion of thumping African music and rhythms, sweet reggae breezes, funk, and hip-hop—but also with their message."
—The Boston Globe
Music Ambassadors will be the frontline in taking the music and message of Derrick N. Ashong & Soulfège to a global audience. The Music Ambassadors Program is the brainchild of James Propa, a Ugandan media personality and fan of the band, and the Ambassador’s mission is simple: to share the music and empowering message of Derrick N. Ashong & Soulfège with as many people as possible. For 2012 the band is recruiting a global team of Ambassadors to spread the word. Ambassadors will receive a number of benefits including free passes to concerts, invitations to special events, first access to new music, behind the scenes footage, access to wholesale pricing of T-Shirts, CDs and other merchandise, tastemaker status and rights to share unreleased material, public recognition and acknowledgment of their efforts, as well as other perks.
To learn more about the Million Download Campaign or the Music Ambassadors Program or join the movement, visit Derrick N. Ashong & Soulfège on the Web at www.derrickashong.com.
Contact info: Janet Castiel, Redwood Entertainment Inc., (212) 543-9998 info@redwoodentertainment.com
For more info: Management, M. Quentin B.L. Williams, The Butler Lappert Williams Firm PC, (212) 572-4822
info@blwfirm.com, asst@blwfirm.com
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About Redwood Entertainment:
Redwood Entertainment Inc. is widely known for its versatile marketing approaches in the Music and Entertainment Industries.
Redwood’s experience covers all areas of show business in marketing, public relations, and radio promotion with an award-winning emphasis on music sales, and video and film production. Where we excel, is in the originality and freshness of our creative design and niche marketing. Whether our clients need a totally new approach to the market or enhancements in familiar markets, our marketing execution and strategic placement gives our clients a distinct advantage. Our structure allows our clients to choose from a range of services that is right for them.
Redwood Entertainment, Inc., has worked with and works with a roster of artists which includes, 2005 Grammy Winner, Ken Williams, original writer of the Alicia Keys Hit, “You Don’t Know My Name”; The Cab Calloway Orchestra; Kevin Mahogany; Eden Riegel, (two time Emmy nominated, actress, “Bianca” Susan Lucci’s daughter on “All My Children”); Annie Haslam (former lead singer of Renaissance); Neshama Carlebach, vocalist, and the daughter of the late Rabbi Schlomo Carlebach; world renowned Cuban born drummer, Horacio “el Negro” Hernandez, who is one of the premier Latin jazz drummers in the world, just released his first headlining album, “Italuba”; The Larry Baeder Group, Blues; Armand & Bluesology, Blues; The Danny Morris Band, Surf & Blues; Stephen McConnaughey, Writer/Music Producer; Early Clover, of the Coasters, ®&B; and Chaz de Paolo, blues/rock fusion.
In addition to many years of marketing talent, Redwood Entertainment, Inc. has been involved with various award winning film and video projects such as “Steps Down The Aisle” starring Debby Boone (the only Wedding Planning Video to ever be endorsed by the Association of Bridal Consultants,) “Simplicity’s Sewing it Up” (Bronze Award Winner in the New York Film and Television), “Love Times 3” (Music Video starring Chuck Jackson, O.C. Smith, and Cuba Gooding formerly of the Main Ingredient), to name a few, as well as earning numerous plaudits for promotions of major feature films and performing artists.
Most recently, Redwood Entertainment, Inc.’s marketing projects include Fahir Atakoglu, internationally renown Symphonic Conductor who is releasing his first Jazz / World Music CD in the United States, entitled “If”, and featuring the legendary Anthony Jackson on Bass, and the Latin drumming virtuoso, Horacio “El Negro” Hernandez on Drums; Ken Williams (original writer of Alicia Keys’ hit 2005 Grammy Winning Hit, “You Don’t Know My Name”; Fremont John, AC Artist/Songwriter of Aim High Music, Kenny Seymour, Jazz Keyboardist of A Dish-A-Tunes Records, Teja Frank, young hip-hop artist of A Dish-A-Tunes Records; Steve McConnaughey, musician / songwriter / producer; Larry Baeder, legendary guitarist / musician / composer and producer along with other nationally known comedians and internationally renown musical acts.
Company Contact Information
Redwood Entertainment
Carol Green
138 Haven Avenue
Suite 4D
10032
Phone : 212-543-9998
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