JK Tyre Launches Fix-a-tyre, India's First On-Road Tyre Assistance Service to Chennai

Online, January 31, 2014 (Newswire.com) - After the success in Delhi NCR region, India's leading tyre manufacturer JK Tyre together with Cross Roads, a leading service provider, launches 'Fix-A-Tyre', India's first On-Road Tyre Assistance service, in Chennai today. With a dedicated fleet of service vans, the service modeled on the road side assist concept will provide 24x7 facilities including tyre puncture/ repair, tyre replacement and vehicle towing within 30 minutes from the time of call within the municipal limits of Chennai.

JK Tyre recognizes the needs of its customers and strives to bring to them products and services that they truly desire. Fix-A-Tyre is a step in that direction and is aimed to make driving "hassle-free" for commuters in Chennai.

Present at the launch, Mr. Amitabh Prasad, GM, Marketing, JK Tyre & Industries Ltd said, "Tyre puncture is one of the major and most common reasons of a break down. Especially in a city like Chennai where the road traffic is rising at an accelerated pace, smooth movement is an absolute need of the hour. Fix-A-Tyre is JK's attempt to ensure 'hassle-free' driving by providing a 24x7 on-road tyre assistance service. In addition, it also allows lady drivers the flexibility of driving at any hour of the day without worrying about being stranded with a flat tyre."

Since punctures have been identified as a major cause of dissatisfaction, the company proposes to provide a hassle-free driving experience to all commuters, with special assistance given to lady drivers. With the objective of this initiative to enhance customer experience and brand preference, JK Tyre aims to reach out to all its existing customers as well as potential customers by offering a one year free membership of the service to customers who purchase 2 JK Tyre Passenger Car Radials tyres from October onwards, from any authorized JK Tyre dealer in Chennai; while existing customers can avail the service for one year at the cost of Rs. 150 only.

Customers purchasing new cars with OEM fitted JK Tyre car radials and registered in Chennai can also avail of this service by registering themselves at the nearest JK Tyre Steel Wheels outlet. This initiative also acts as a direct interactive platform for customers to get information about JK Tyre products. Apart from servicing Fix-A-Tyre members, the helpline number 1800-103-5888 which provides customer support in three languages (English, Hindi, Tamil) ,also caters to other inquires all around the country regarding Products, Service, Dealership etc.

About JK Tyre & Industries Limited:

JK Tyre & Industries Ltd is a part of JK Organization which is one of the leading Private Sector Groups with multi-business, multi-product and multi-location business operations in India founded over 100 years ago. JK Tyre is a leading four-wheeler tyre manufacturer in India and 19th largest manufacturer in the world with a wide range of products catering to diverse business segments in the four wheeler automobile industry. JK Tyre has a global presence in 90 countries across six continents with eight plants in India and Mexico. With the commissioning of the Greenfield Project in Chennai, the capacity across 9 plants has crossed the 20 million tyres per annum milestone in India and Mexico with firm plans for enhancement of TBR and Passenger Car radial capacity planned to meet the growing demand for its products.

JK Tyre pioneered radial technology in India way back in 1977, and is the Radial Leader in the country. Riding on more than three decades of technological innovation, JK Tyre offers a wide range of four wheeler tyres for the entire range - Truck/Bus, LCV, Passenger Cars, MUV and Tractors. The company is the manufacturer of India's largest OTR Tyre VEM 045 40.00-57 60 PRE 4T/L weighing 3.7 tons and 12 feet high. JK Tyre is a preferred supplier to the automotive Original Equipment Manufacturers and is a partner to some of the biggest names in the Indian automobile industry including Maruti Suzuki, Tata Motors, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General Motors, Volkswagen, Fiat, Nissan, and TAFE. JK Tyre is the leading Truck Bus Radial Manufacturer. The company lays special emphasis on establishing a wide distribution network. In India, its nationwide network consists of 138 Selling Locations, 4,000 dealers and over 125 strong nationwide network of retail outlets branded as 'JK Tyre Steel Wheels' which are equipped with the state-of-the-art wheel servicing equipment. It has also established 18 Truck Radial Tyre Care Centres which operate along all major National Highways on 365 days/24 hours basis.