JadeBlue Opens 12000 Sq. Ft. Store On S.G. Road, Ahmedabad Increases Focus On Youth & Super Premium Category.

Ahmedabad: JadeBlue, the luxury lifestyle retail chain known for its breadth and depth of men’s fashion merchandise, launched its new store in the city earlier this week. It is the Company’s 17th store in India and 3rd in Ahmedabad.

Ahmedabad (I-Newswire) October 22, 2012 - Measuring a whopping 12,000 square feet and encompassing three floors of exquisite collections, the store, located at S.G. Road, is all set to take the city by storm. JadeBlue brings formals, casuals, occasion, party & ethnic wear, accessories & grooming products, international brands, the best of Indian fashion and bespoke tailoring under one roof. It also offers designer sherwanis, a large range of kurtas and indo-western that can complete any wedding ensemble.

Explaining the rationale behind launching a 3rd store in the city, Mr. Jitendra Chauhan, CMD of JadeBlue Lifestyle India Ltd. said, “Ahmedabad is one of the fastest growing cities and offers excellent opportunities for super & hyper luxury brands to flourish. Additionally, levels of awareness and spending are also high and the market is still not as cluttered as compared to metros. This new flagship store focuses on two crucial areas. One is targeting young customers, for which we have added new brands in formals, casuals and clubwear category to our portfolio and created a shopping experience that matches the lifestyle of today’s generation. To cater to the growing need of super premium brands amongst our loyal customers, we have made new luxury brands available at this store.”

“The new store is also a smart move by the brand as it increases space allocation to its well sought after bespoke tailoring department. According to reports, more and more premium customers are now shifting to bespoke tailoring to get a customized style for themselves. The S.G. Road store will offer many new fabric brands to customers. We have enhanced the shopping experience of this department by adding more space, keeping in mind the comfort and privacy of our valued, loyal customers,” said Mr. Bipin Chauhan, MD and pioneer of the elite bespoke department of JadeBlue.

JadeBlue is the largest menswear retail chain in Gujarat and is the winner of the prestigious Images Fashion Awards, Most Admired Regional Fashion Retailer of the Year - West Award for 2011, 2010 and 2009. The company operates within 87000 square feet of retail space and employs 900 persons across India. This is JadeBlue’s 17th store in India and 12th in Gujarat. The brand is present in the cities of Ahmedabad, Anand, Bharuch, Bhavnagar, Hyderabad, Indore, Jamnagar, Nagpur, Raipur, Rajkot, Surat, Udaipur, Vadodara and Vapi. The stores of Anand, Bharuch, Jamnagar were launched recently 2012. Earlier, the company organized a fashion show in the city. Top Indian models walked the ramp to showcase the key looks of the season crafted by a team of JadeBlue’s designers.

JadeBlue will soon take its presence further in India by opening more stores, adding more brands to its portfolio.