J Stockard Fly Fishing Launches New Site with Enhanced Capabilities

J Stockard Fly Fishing, a leader in the Fly Tying and Rod Building market, recently announced the re-launch of their website, www.jsflyfishing.com, to the Upshot Commerce platform.

Boston (I-Newswire) December 13, 2013 - J Stockard Fly Fishing, a leader in the Fly Tying and Rod Building market, recently announced the re-launch of their website, www.jsflyfishing.com, to the Upshot Commerce platform. The new site boasts not only a fresh, new design, but also a robust integrated inventory control and order management system supporting backorders, drop ships, and a Purchase Order system. This new system allows J Stockard to competitively manage inventory and resources.

This new robust inventory control and order management system was the main feature motivating J. Stockard to look into upgrading their former ecommerce platform. In order to gain the functionality they required previously, J. Stockard was required to maintain an OMS separate from their website platform. This separate system created added layers of complexity in order processing, and made inventory control a real challenge, especially when it came to backorders. "Many retailers avoid backorders and drop ships in their inventory model, because it can be difficult to manage," says Upshot Commerce CEO Neal Kaiser. "Our system not only effectively tracks and accepts backorders, it also integrates them right into our purchase order system, allowing fast and efficient order fulfillment."

The purchase order system includes not only an efficient method for placing orders with suppliers, it also includes restock statistics, to assist in inventory forecasting. "Knowing what to order is of paramount importance for any inventory manager," says Upshot Commerce Chief Business Development Officer Derek Stringfellow. "Our intelligent restock statistics allow our clients to preset demand thresholds, re-order points and other types of product data on an item by item and supplier by supplier basis. This helps to take the guesswork out of ordering."

Security and privacy were also a critical component and a key criteria in the selection of the Upshot Commerce platform for the relaunch. As a successful business in the fishing supplies market, their growing success inevitably led to growing concerns over maintaining security. The new platform allowed J. Stockard to migrate to a system that was already Level 1 PCI-DSS compliant, without the exorbitant costs that would have come with attempting to patch and upgrade their former order management system.

Of course, all of this technology would be nothing without an intelligently designed website. In order to effectively market their highly technical products to customers, J Stockard needed a site design that would compliment their products and make them easy to order. "One major change we did for them was to consolidate their product pages, making it possible to order many items from one page," says Project Manager Rebecca Traxler. " This means that customers can spend less time searching for products, reducing the amount of time it takes to place an order and boosting J Stockard's conversion rate."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, backorders, order, checkout and customer management, shipping and fulfillment, online merchandising, purchase orders, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Salem, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

About J. Stockard Fly Fishing

J. Stockard Fly Fishing is a premier retailer of fly tying and rod building materials, tools & supplies, as well as selected fly fishing gear from top manufacturers. Located in Connecticut, J. Stockard serves thousands of fly fishers throughout the US, Canada and overseas. With a stock of well over 10,000 products, J. Stockard takes pride in maintaining an excellent selection of quality products at great prices, as well as exceptional customer service.

Press Contact: Derek Stringfellow


About Upshot Commerce

The Upshot Platform provides a suite of enterprise-ready features to start or migrate your cross cha   More..nnel, convergent commerce efforts. We are a cost effective solution that won't break the bank like other ecommerce solutions available.Less..

Contact Information

Upshot Commerce
30 Newbury Street, 3rd Floor
Phone : 8669627462

Published in:

Business > e-Commerce

Published On:

December 13, 2013

Print Release:

Print Release

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