It Girl Public Relations Signs Global Parenting Expert, Jo Frost

Entertainment PR Firm adds "most loved nanny" to its polished roster

It Girl Public Relations and CEO Juliette Harris proudly announce newly acquired representation of international television personality, global parenting expert and best-selling author, Jo Frost, best known as the "Supernanny."

Jo Frost was catapulted to international fame when she became the star of a new "factuality" show, Supernanny. She won the expert role over hundreds of other applicants with her outstanding knowledge of childcare skills, sincerity, compassion and candid style. These same qualities in combination with Jo's 25+ years of experience in the field have helped her transform families and instill positive, lasting results for nearly a decade on television screens worldwide. Jo made her television debut in the UK in 2004 and with just three episodes, became an overnight sensation, garnering widespread popularity and acclaim. The "Naughty Step" and "Your behavior is very naughty!" became national catchphrases, and got raves in the House of Commons with David Cameron on discussions about preventing the causes of anti-social behavior.

When the U.S. version of her show debuted in January 2005, it became an instant ratings hit and Jo won national praise from critics and columnists, including Newsweek and The New York Times, among many others. The Supernanny airs in over 200 territories, almost all of them with Jo Frost as Supernanny. She has appeared on The Oprah Winfrey Show, Live with Regis & Kelly, The View, Good Morning America, 20/20, Rachael Ray, Ellen, The Late Show with David Letterman, Jimmy Kimmel Live, The Tonight Show with Jay Leno, as well as on many other national television and radio programs.

Jo's proven ability to resolve parental and familial issues has solidified her as the foremost Parenting Expert and Family Advocate and allowed her to launch two additional shows, Extreme Parental Guidance and Family SOS, both proving to be hit shows and going on to reach global status.

Jo continues to soar to new heights, in addition to her television success and being a spokesperson for several major national brands, she is a New York Times and Sunday Times Best Selling Author. Most recently, Jo is working to promote her 7th book, Jo Frost's Toddler Rules, with a book tour slated for March 2014. Leading up to the tour Jo will be doing various speaking engagements both in the US and abroad surrounding baby care, toddler care, avoiding tantrums, and sleep issues.

Not only has Jo been regarded as one of the six "childcare gurus who have changed parenting" by BBC News, she also recently won the title of "most loved nanny," even over Mary Poppins. It Girl PR is enthralled to make 2014 a big year for the Jo Frost brand and continuing to make her the international leader in the parental arena.

About Jo Frost
Children have been a big part of Joe's life from the beginning. She's always had a natural gift for connecting with kids on their own level, and for connecting both parent and child organically. With over 25 years in childcare, she has honed her successful methods of child- rearing with hands-on, real-life experience. She has encouraged and helped parents with different child-rearing challenges - from potty training and sibling rivalry to sleep concerns and tantrums - and continues to place practical solutions into homes, whether problems are extreme or everyday challenges. She has worked over the years in temporary, long-term and trouble- shooting jobs, and is known and respected by many celebrities who themselves have families and value her integrity.

In addition to numerous awards in the UK, Jo was nominated for a People's Choice Award, and in 2006 she received an International Emmy Award nomination. Jo actively gives her time to numerous non-profit charities, helping to raise money and to advocate for those in need on both sides of the Atlantic. Jo's experience as TV's leading Professional Nanny has brought her lasting recognition as the country's foremost Parenting Expert and Family Advocate.

Juliette Harris | Samantha Cohen
E-mail: Juliette@itgirlpublicrelations.com
Sam@itgirlpublicrelations.com
Phone: (818) 825-5798