In partnership with the Iowa Insurance Commission, Iowa non-profit ISED Ventures hopes to educate Iowans on the new health plans available through the federally sponsored healthcare.gov insurance exchange.
Operation Outreach will harness the power of word of mouth in a "Boots on the Ground" campaign to reach people who need health coverage. In partnership with the Iowa Insurance Commission, Iowa non-profit ISED Ventures hopes to educate Iowans on the new health plans available through the federally sponsored healthcare.gov insurance exchange.
"Having health insurance is one of the building blocks of financial independence. Families without health insurance can be just one health crisis away from financial ruin. "For Iowans, this issue is critical", says ISED President, Mike Tramontina.
The goal is to ensure that Iowans without health coverage enroll before the open enrollment deadline of March 31, 2014. Through a combination of targeted advertising, personal contacts, and social media, Operation Outreach, is expected to reach an estimated 55,000 Polk County residents, many of those being uninsured.
Des Moines Residents will soon be seeing Operation Outreach messages in every DART bus and at selected bus shelters. Community Conversations will be held at public, accessible locations throughout the metro. Trained assisters will be encouraging people to tell at least one more person about ACA (i.e. influencing the influencers)
Iowans have a history of helping their friends, neighbors and communities. Members of the press and the community are invited to attend an informational kick-off meeting on January 22, 2014, at 7pm at Faith Missionary Baptist Church. Assisters will be on hand to answer questions about ACA programs, and supporters of Operation Outreach will be available for interview.
SocialWise Media Group