IPL 2010: BIG FM is the Radio Partner of Kings XI Punjab

(I-Newswire) March 9, 2010 - THE STAGE is set… curtains ready to be raised, as the world awaits the third season of the Indian Premium League (IPL) soon to be held in India. As everybody looks forward to IPL 3 with baited breathe and awaits the extravaganza to unfold, RMWL’s radio arm 92.7 BIG FM, India’s No. 1 FM Station, promises to offer unmatched and unparalleled entertainment throughout the 42-day extravaganza assuring the audiences a new high each passing day.

The network’s Chandigarh Station is the official Radio partner for Kings XI Punjab ensuring an excellent opportunity for listeners to get an exclusive sneak peek of their favorite cricketers. Hosting the IPL excitement on air is none other than renowned cricket expert Arun Lal.

BIG FM has an excellent line up of programs guaranteeing the highest excitement levels. Taking forward the innovative offerings, BIG FM has launched hunt for the voices of Kings XI Mascots Rocky and Ranjit. The hunt is on and numbers of listeners are getting themselves registered through IVR and SMS.

The selected voices for Rocky and Ranjit will go on air and the winner voices will get to win exciting prizes from BIG FM. The second phase is called ‘Maidan e King: Sheron ka SawaSher’; the segment will pick up best ideas to ‘Cheer up’ the Kings XI team. The listeners will participate by sending SMS. Best ideas will get surprise offerings from BIG FM. Another innovative offering will provide the listeners a chance to win Kings XI merchandise. The segment is called ‘Kaun Banega Sabse Bada Kings XI fan’. The residents will get a chance to express all the good thoughts about the Kings XI team and the best sharing will win Kings XI merchandise including IPL match tickets.

Besides this, during the matches, BIG FM RJs will provide live updates of scores right from inside the stadium. A ‘Cheer Squad’ will join in to support the team. Camp updates will bring in cricket updates from the practice grounds. RJs will speak to the cricketers about various topics touching their professional and personal life. BIG FM promises to entertain the listeners through the matches across 42 days! ‘Tadka Mar Ke’ will have Arun Lal, the prominent name in the cricket industry, hosting the show, giving live updates on the matches, predicting the winners of the day and more.

BIG FM RJ’s will, at regular intervals, feed in updates from the stadium and share inside stories with the cricketers. ‘Seedhe Tawe Se’ will give listeners hot updates from the ground with regards to the ambience, preparation of the match, audience excitement… basically the spirit of IPL. ‘Chauka –Choolha – Chhakka’ will give listeners a regular update of the matches being played ensuring listeners will never have to miss out on the fun and excitement of the tournament.

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