International Manufacturers And Service Providers Look To Increase Foothold In Regional Markets Through Playworld Middle East

Dubai (I-Newswire) February 13, 2012 - Marvel’s The Avengers to make regional debut at Playworld Middle East

New regulations in health and safety standards that are being implemented across the GCC means the spotlight is on the toys and games market region-wide. With sights firmly held on being a part of this rapidly developing marketplace, international players are making their presence felt at the upcoming Playworld Middle East, taking place in Dubai in March.

Key companies including the Simba Toys Middle East that falls under the international SIMBA DICKIE GROUP from Germany with , Gulf Greetings from the UAE and Wild Republic from the US, to name a few, have already confirmed their presence at the event, with an exciting range of product launches to be revealed. The much anticipated Middle East debut of Marvel’s The Avengers will be brought to Playworld Middle East through Simba Toys Middle East preceding Marvel’s movie launch in May.

“This is a great time for Playworld Middle East with a host of new children’s movies being launched in the early summer months,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt. “In terms of the toy industry here, manufacturers are recognising that the sector is in a key transition period and as such it is a vital time to be present. Playworld Middle East provides a platform to help international companies penetrate this market.”

“At the show in March, trade visitors will be treated to a spectacle of product launches by these international players. The merchandise for some of the most popular cartoon characters of the season will be revealed and available for the very first time in the region through the exhibition. We expect the event will provide a platform for the continued growth and development of the toys and games industry in the GCC.”

Simba Toys Middle East, one of the event’s prominent exhibitors, will be launching the full range of The Avengers at the exhibition. Renowned characters including Ironman and Hulk will be prominent, life size figures at the Simba stand which promises to be a re creation of Marvel City in all its glory. At the event potential suppliers and distributors can get direct access to these coveted products.

Mr. Benjamin Nabert, CEO Simba Toys Middle East, said: “The upcoming movie season holds a lot in store and we are very excited about facilitating the Middle East launch of some of the most sought after cartoon characters. This is a really exciting market to be in which still holds great potential for expansion and development. For us, Playworld Middle East is a great platform for launching new products and for meeting our existing client base as well as for exploring new and potential business opportunities.”

Playworld Middle East, will be held at the Dubai International Convention and Exhibition Centre from March 6th to 8th, 2012 and is expected to attract exhibitors involved in the manufacturing, development, supply and servicing of children’s lifestyle products from around the world.

Geared to provide a streamlined visitor experience, Playworld Middle East covers the following product groups: Toys and Games; Bicycles and Sport Equipment; Baby, Infant and Pre-school Products and Toys, Models and Electronics; Dolls and Plush Toys and Children’s Lifestyle Products. The event will take place parallel to Paperworld Middle East for which it has shared synergies in terms of visitor profiles.

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