Intelligent Home Decor Accessories by Anantaya

‘Anantaya’ is a lifestyle store committed to the preservation of traditional handicrafts while creating pretty and smart artifacts, home decor accessories, textiles, lighting solutions, furniture and other utility products.

Jaipur (I-Newswire) January 18, 2013 - ‘Anantaya’ means unending. Presenting an endless tale of traditional crafts, an endless endeavor of design and innovation, an endeavor of making things that are not just beautiful, but also beautifully fit into your lifestyle.

A concept design studio, ‘Anantaya’ is the brainchild of architect and designer duo- Geetanjali and Ayush. Committed to the development of ideas, we understand the importance of preservation of traditional handicrafts as well as the need to innovate, creating an array of cutting edge artifacts, home decor accessories, textiles, lighting solutions, furniture and many more utility products. We develop products that are pretty as well as intelligent that have a reason to be and are fun to use. Representing Indian sensibilities in a contemporary context, these products appeal to the discerning, quality conscious minds that like to make a statement.

We work with Rajasthani artisans, supporting local craft traditions by providing capital, technology and design and marketing interventions, which at the same time showcase the uniqueness of the state and its craftsmen.

In a short span of time, the brand has built a niche for itself by finding talents and collaborating with many creative geniuses.
We had partnered with the Jaipur Virasat Foundation to launch an interdisciplinary cultural space, called MELA – a creative collaboration to represent material cultures and handicrafts of Rajasthan, wherein people hold exhibitions, performances and workshops, to showcase and sell an interesting mix of home decor accessories, curated textiles, paintings, books and objects.

In another celebrated collaboration with Incubis Consultants, AKDPL(Ayush Kasliwal Designs Private Limited) has accomplished installation of the spectacular Yogic Mudras at the new International Arrival Lounge T3 at New Delhi Airport; something that the million passengers arriving into India feast their eyes on!

The exemplary creativity with intelligence has brought Anantaya attention from the worldwide media as well. Anantaya’s creations were exhibited at the 25th anniversary celebrations in ‘Talents A La Carte’ section of the exhibition 'MaisonEt Objet' Sep-2008, Paris. The Conran Shop has presented Anantaya’s products in London, Paris, Tokyo and New York. Anantaya’s Creative Head; Ayush has represented Indian design at the ‘Salone De Mobile'Milan show 2010. Anantaya was also featured in Million Dollar Designer Show, US in 2012 as well as in the Alchemy exhibit at the Metro, UK (2012) and ‘India Modern’ exhibit at V&A museum (2012).

The store has also achieved wide recognition as an institution of innovation and creativity, with our products being part of many private collections and design stores in the world, including Tom Dixon, UK; Ashley Hicks, UK; Oka Direct, UK; CB2, USA; Cost Plus, USA; Gumps, UK; The Conran Shop and Terrain, USA.