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Mumbai (I-Newswire) December 13, 2011 - Indian Business Pages - IBP, a commercial search service provider, announced the launch of their “All Women’s Project” today. Brainchild of Harsha Popat, IBP will be entirely managed by women. Indian Business Pages will provide fast and authentic information to all its users through multiple platforms such as web, SMS, CD, print and call center which will go live by 2013.
Indian Business Pages aspires to become India’s first local search service provider to have a pan India database of approximately 25 million businesses in the country across 45000 categories. IBP’s plan is to collect, organize and disseminate the database of business firms/self employed entrepreneurs pan India and publish around 1500 editions of business directories along with 10,000 CD’s. The entire business right from the management to the ground staff will be run exclusively by women and will be headed by Harsha Popat. This is the uniqueness of the project which aims at providing economic empowerment to more than 36000 females across India. IBP will look at providing a minimum monthly remuneration of INR 15000 to each woman who partners with IBP. Successful training programs will be scaled to help these women nationally.
Speaking at the conference Harsha Popat, Founder-IBP, said, “IBP’s mission is to provide authentic and comprehensive business information, thereby creating a bridge between a buyer and supplier and in turn provide ample business opportunity in the competitive market space. IBP's effort to empower women will truly transform the lives of countless women allowing them to be self-dependent in ways that are both sustainable and dignified.”
Juhi Chawla, a much desired, much respected face of Bollywood has been chosen as the brand ambassador for IBP to reinforce the company’s brand attributes as a trustworthy, reliable and legendary company. Moreover she has a universal connect with audiences across the age groups making her the ideal brand ambassador for IBP.
Speaking on the association with IBP, Juhi Chawla said, “IBP’s motto is to make women independent and gain recognition for them in the society. I personally believe that there is no tool for development more effective than the empowerment of women and hence the association. I am confident that IBP would be a great success.”
The key highlights of IBP’s business model are:
• Pan India database of 60 districts, 28 states and 7 union territories
• Database will be accessible through multiple mediums including Print, Web, CD and Call Center. National call center with a multi-lingual support is planned out of Ahmedabad. A toll free premium number will be used to receive information inquiries from across the country.
• Project based on a unique 3 tier network model consisting of Distributors, Franchisee and the Channel Partners at the ground level.
• Unique opportunity for all small & medium businesses to associate with IBP at a minimal cost of INR.100
• Approximately 3 cr. data will be collected which ensures the exhaustiveness of the databases
IBP is headquartered in Ahmedabad and will have a corporate office in Mumbai. In addition to this, IBP will have 1035 offices across India owned and operated by their distributors and franchisee. All the offices will be at easily accessible locations and have will have banking as well as post facilities at the nearest distance.
About Indian Business Pages: Indian Business Pages is a brand registered under the company Benefit Information Ltd and is headquartered at Ahemdabad. Indian Business Pages has a rich heritage of more than 20 years in the industry of collecting and disseminating data, primarily in the form of print media directory. Harsha Popat will be heading this project. IBP till date has released several state and district level directories along with a host of category specific directories.
Website: www.ibpservices.com
For further information contact:
Carat Fresh Integrated
Melissa Vaz
022 30248188
About Carat Fresh Integrated:
Carat Fresh (A division of Carat Media Services) belongs to the world’s largest independent media services company– Aegis Plc. Aegis plc is a known name in the Indian marketing fraternity and many of its brands are established players in the Indian market. Some of the Aegis brands in India are Carat Media Services which offers media planning, buying and implementation solutions, Isobar – worlds No. 1 Integrated digital marketing company and Posterscope Worldwide – which provide innovative Out of Home Media solutions.
Carat Fresh is the latest offering from Aegis plc, and is a division which is formed under Carat Media Services. Given the ever changing consumer and economic dynamics which marketers face, Carat fresh was launched with a vision of increasing brand affinity with today’s consumers leading into the desired increase of market share and brand building.
We pride in calling ourselves Integrated Marketing Communication specialists as we do not limit consumer interaction through conventional marketing communication only, i.e. besides television, print and the World Wide Web, we extend our creativity and strategic understanding of brands to build successful communication platforms by designing extensive on ground activation/ event led engagement programs in urban as well as rural regions and public relations.
Company Contact Information
Carat Fresh Integrated
Melissa
Mumbai
400018
Phone : 30248188
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