India’s First & Only Rural Marketing Magazine To Address US $ 500 Billion Indian Rural Market
i9 media, a media house, gives India its first rural Marketing magazine- ‘Rural Marketing’, to provide factual, analytical, sincere and all inclusive information and insight on Rural India. With its nationwide presence ‘Rural & Marketing’ ma
New Delhi (I-Newswire) August 18, 2012 - i9 media, a media house, gives India its first rural Marketing magazine- ‘Rural Marketing’, to provide factual, analytical, sincere and all inclusive information and insight on Rural India.
Sharing his insight on the need of a rural Marketing magazine, Mr. Ajay Adlakha, the Publisher and the brain behind the Rural Marketing Magazine said “Today with the Indian Rural economy touching US $ 1 trillion, is witnessing a whooping growth of 30% per annum as compared to urban sector which is growing at a rate of 10% pa. The current revenue generated by Rural Consumer Market accounts for US $ 425 billion up from US $ 266 billion from previous year. The growth of rural GDP is so high that today it equals to urban GDP.”
“In spite of having huge untapped potential & revenue generation capacity, the country has no dedicated magazine catering to this segment. This first of its kind ‘Rural Marketing magazine’ will be a guiding force to the policy makers, Corporate, Marketing, Advertising, Branding and Media agencies to help them to tap the vast untapped potential of Rural India representing 850 million people with a current estimated consumption of about Rs Four Trillion per year.”
With its nationwide presence ‘Rural & Marketing’ magazine will bring forward the fine points & insights on rural India from across the country. It will also act as an eye-opener for various companies & policy makers, helping them in shaping business strategies & policies on how to target the rural India and its consumers. The content of the magazine focuses on areas like Rural technology, Rural Tourism, Rural sports, government polices & education.
Today, Rural market constitutes an important segment of overall economy.
• The milk food and drinks category in Rural India saw volume growth by 41% in 2011 against 8% expansion in 2010.
• Shampoos grew 12% versus 4%
• Toilet and bathroom cleaners accelerated 25% from 10%
The magazine has been brought into existence:
• To Integrate Urban with Rural Markets.
• To tap the vast untapped potential of Rural Indian Market.
• To discover the cryptic magnificence of rural centers in the country.
• To become knowledge base on rural India for Policy Makers, Corporate, MNCs, Media Agencies
• To serve as an eye opener to all the stakeholders eying the Rural India.
• To highlight the challenges in the Rural sector and the way forward strategies.
Highlighting the reasons behind the propelling growth in Rural India, Mr. Adlakha said, “Government schemes have been the growth drivers for Rural India. In last 3-4 years, the Government’s spend on the various schemes has been increased by 460%. Youth have been another reason for Rural India’s growth. It’s they who bring urban aspiration to life and are users of products that are used by Urban India. Increased media exposure, better Education and welfare programmes, rural consumers aspirations for the similar brands as their Urban Counterparts.
Dr Sanjiv Sethi, an expert in Management & Rural Marketing said, “Currently, rural markets are growing twice as fast as urban markets and they are already much bigger than the urban markets. Many industrial houses in the country have already jumped into the fray to capture a share in the booming rural markets. However the firm definition of rural markets is still elusive. The companies are looking for new opportunities and avenues, as they are witnessing a decline in their growth rates in urban markets due to market saturation and they do have a huge, untouched and untapped rural Indian market. Also, there is very little knowledge about the rural consumers. I believe ‘Rural & marketing’ magazine is surely going to tap the untouched rural Indian market & will help to understand rural consumer & their purchase decision process and buying patterns”.
“Rural Indian is the new goldmine .The rural consumers, are driving volumes and consumption due to their increasing aspirations towards a better lifestyle. Increase in literacy and disposable income growth is the other reason for their increasing consumption. RURAL MARKETING IS CATERING NOT ONLY TO A RURAL MARKET & BUT ALSO A RURAL MINDSET” he further added”.
Advertisers from various industry verticals such as automobile, FMCG products, IT/Telecom, consumer durables, companies and the public sector have shown interest in the publication. The distribution will be through newsstands and subscriptions. The ad-edit ratio has been kept at 60:40. The magazine will be available in all major cities as well as Tier II and III towns.
Rural & Marketing Magazine aims to create a platform for all the stakeholders of rural marketing to expand their base and get bigger in order to reach each strata of the nation, thus, leading the nation towards all-inclusive growth.
About i9 Media Group
i9 Media is a media house with interests in print, radio as well as electronic channels. The company has just launched its first print venture in the form of monthly publication- ‘Rural & Marketing’.
For Further information, please contact:
Mr. Ajay Adlakha Monica Seth Joyeeta Mitra
Rural Marketing Magazine +919899112472
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Published On:August 18, 2012
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