IMT Ghaziabad Brings In Ropes In ESquared Inc. To Conduct Two-Day Workshops
After the IIM’s, it is now IMT Ghaziabad that has introduced regular workshops on Digital Marketing with the best in the business.
Delhi (I-Newswire) January 18, 2013 - After the IIM’s, it is now IMT Ghaziabad that has introduced regular workshops on Digital Marketing with the best in the business. Spearheaded by a couple of ISB graduates, ESquared Inc. is a high-impact digital media firm based out of India. Raised about 5 years back, ESquared has made giant strides, leaving global footprints across USA, Europe and Asia. The first workshop with Mr. Bejoy Veer Suri, and Ms Gunjan Aggarwal (Co-founders of ESquared Inc.) was held between 6th and 9th October 2012, and based on student feedback – which indicated that the subject needed far greater exploration in business terms - a second workshop was held between 5th and 7th November 2012.
“With the evolution of marketing on the Internet, it is increasingly being realized that digital branding and marketing is very unlike one-time affairs like TV ads, banners and SMSes,” pointed out Ms. Gunjan Aggarwal, Co-founder, ESquared Inc., regarded as one of the visionaries of digital marketing in the country. An ISB graduate, Ms. Aggarwal is a CA who has worked in an advisory role for Arthur Anderson and Citibank, and helped Fortune-500 companies develop business strategies for entering the Indian market. Ms. Gunjan Aggarwal is regarded as a strong advocate of online media freedom and was recently invited to train editors for Times of India and perform multiple workshops for executives in media analytics. “The same messages with the same visuals are constantly being thrust on the consumers, giving them a feeling that they are stuck to the TV. Digital marketing, on the contrary, if planned meticulously and thoughtfully, can create a framework of communication that is new each time. What’s more, it thus feels completely non-intrusive. It is this understanding that future managers need to integrate into their plans, strategies and budgets.”
ESquared Inc. has one of the best media schools in South Asia – 9.9 School of Convergence - as its sister firm. 9.9 School of Convergence has a pool of internationally reknowned journalists and apart from young aspirants, caters to corporate training. Significantly, 9.9 School of Convergence is the media-training partner to the Royal kingdom of Bhutan as well.
“There is immense synergy between ESquared and 9.9 School of Convergence, in terns of knowledge and research sharing,” pointed out Mr. Bejoy Veer Suri, Co-founder, Esquared Inc. and also the Associate Dean at 9.9 School of Convergence. Mr. Suri has helped corporate houses and media organisations optimise their advertising budget to achieve maximum return on investment. He has assisted organisations build movements on Facebook, attracting more than 100,000 members to a community. Mr. Bejoy Veer Suri has also been instrumental in launching India’s first Post Graduate Diploma in Digital Media Communication at the 9.9 School of Convergence. “Since we already have a detailed course in Digital Marketing for 9.9 School of Convergence, customizing it to the requirements of a management institute like IMT Ghaziabad is done with great effectiveness and exactitude.”
With almost all major management schools feeling the need to inculcate digital marketing within their course structure, it is only a matter of time before digital marketing forms an independent, full-fledged course in the B-school curriculum. Organisations like ESquared and 9.9 School of Convergence being the market leaders, might be looked upon as potent knowledge partners as and when this happens.
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Published On:January 18, 2013
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