ImpelCARE is an AppFAME winner

(I-Newswire) August 23, 2010 - Bringing health and financial stability to rural India

Bangalore, India, August 20, 2010 -- Bangalore-based Software-as-a-Service (SaaS) CRM company, PK4 Software Technologies, today announced that ImpelCARE, its hand-held rural healthcare and microinsurance application, had been selected as a winner in NASSCOM’s AppFAME Contest.

PK4’s entry, the Rural Healthcare Delivery and microinsurance app ImpelCARE, won in the Enterprise apps category. This hand-held-based tele-medicine and microinsurance application represents the frontier of rural healthcare delivery. The program is administered by Village Health Champions (VHCs) - women from local villages who are familiar with customs and people have been trained to use its simple local-language interface, while doctors and clinicians use either an English version of the same thing or a deeper web-based SaaS equivalent. Working with CARE Foundation and other stakeholders, ImpelCARE uses technological innovation to provide high-quality healthcare services to patients in remote villages, simultaneously keeping costs low.

The hand-held device helps VHCs track patient info, provide primary healthcare, record vital statistics and deliver health-related products. The built-in Clinical Decision Support System delivers appropriate medical advice, prescriptions and, where it cannot, direction to invoke tele-medicine. The VHC can interact with a remote CARE doctor who can recommend treatment through an SMS prescription. The VHC also collects microinsurance premiums and records them on the hand-held terminal.

Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “We are very happy to be an AppFAME winner, especially because ImpelCARE is something that we believe in very strongly. Critical illness in the family is one of the key contributors to rural poverty. With CARE Foundation and ImpelCARE, it’s now possible to deliver quality healthcare at the remotest village at a low cost. It’s truly a game changer and completely upends the way that rural outpatient care is provided.” Project Director Girish Babu pointed out that “The local language interface makes the app usable by village women with just a basic level of education. Funded by the International Labour Organization (ILO) and the CARE Foundation, the app is in Pilot mode in Yavatmal, near Nagpur, Maharashtra. We are targeting to cover at least a 100,000 low-income residents by 2012”.

The AppFAME Contest is a special attraction at this year’s NASSCOM EMERGEOUT Conclave, to be held on August 25th 2010 in New Delhi. For the first time, NASSCOM and IAMAI invited applications from Mobile App Developers and rated them on various parameters like usability, design, market potential and application. This was an attempt to seek out apps that are likely to define the market in the future.

About PK4.

PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their customers at the center of their business. Impel CRM helps sales and support executives spend more time with customers and less on administrative work. Impel CRM helps companies increase revenues and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel CRM is used by sales, marketing and customer service teams across a variety of industries ranging from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on the Free Trial button on www.impelcrm.in and start using Impel – now!

About CARE Foundation.

CARE Foundation is a not-for-profit organization that has more than a decade of experience in research and technology development for healthcare. The Foundation has been designing special service delivery models for remote rural populations leading to a unique healthcare delivery model that is broad ranged, uses modern technologies and creates a self sustaining infrastructure where the local people drive it as a profitable business to meet local community needs and not treat it as charity. For more information, please visit www.carehospitals.com/crhm.
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About PK4 Software Technologies lTd:
PK4 is the SaaS CRM leader in India. Our flagship CRM product - Impel hosted CRM - helps companies put their
customers at the center of their business. Impel CRM enables sales executives to spend more time with customers and
less on administrative work. Impel CRM helps companies increase revenues and maximize profits by increasing sales
productivity, marketing efficiency and service operations. The web based CRM is used by sales, marketing and customer
service teams across a variety of industries ranging from SMBs to large enterprises.

Company Contact Information
PK4 Software Technologies lTd
Sahana Bose
#37, Kempapura, Hebbal
Bangalore
560024
Phone : +91-80-30082000