IMCREDO Ltd. Takes Up Peer Influencer Marketing
The integrated digital marketing agency explores influencer marketing to leverage its social media
Online, September 11, 2012 (Newswire.com) - IMCREDO Ltd., an international digital marketing agency based in London, has recently updated its service package with comprehensive techniques for peer influencing, now available as a part of the agency's social media marketing campaigns.
The agency known for its outside-the-box approach to integrated digital marketing has come up with a diversified range of social media services for B2C and B2B brands, from initial SM presence setup to ongoing community management. Peer influencing is featured as an innovative technique for brand building and sales generation that involves social media advertising above all.
With an experienced team of certified pay-per-click professionals, IMCREDO Ltd. sets out to employ social media ad campaigns for embracing highly targeted audience. The agency mostly works with the CPC model providing optimized solutions for advertising budget management and return-on-investment.
The agency is currently conducting a multi-stage research to reveal the influencers' impact on fans' engagement with brands. The research is based on the CrowdTap study of peer influencing and expert information sources about influencer marketing. The preliminary findings show that peer influencers that are exposed via sponsored stories or their analogues in social networks generate 4.3% more fans than external website posts/reviews published by so called uber-influencers. To study the peer influencer market in depth, the agency has launched a free trial period for testing its word-of-mouth marketing techniques on social media.
The agency's social media coordinator comments: "To stay competitive in the tough digital marketing world, we have to jump on the bandwagon, and peer influence is what seems to be totally in nowadays. It is about re-allocation of our primary interests from a smaller group of trendsetters to a larger community of people you rely on most - friends, relatives, workmates, etc. By pushing the right button now, we are expecting to boost our social media campaigns in the near future".