I Have Realigned My Classes To Bring Right Set Of Values To The Media Managers Of Bhutan," Says Bejoy Suri, Co-Founder E-squared and 9.9 School of Convergence

Online, July 27, 2012 (Newswire.com) - For somebody who has been consulting, as well as conducting workshops for corporate conglomerates and media houses for a long time now, it is rare to see Bejoy Suri , Co-founder, 9.9 School of Convergence excited about delivering a media marketing course. Yet he is completely taken in by the opportunity of interacting with the media managers and media marketers of Bhutan, in the 20-day programme being conducted by 9.9 School of Convergence in conjunction with Bhutan Media Foundation.

"In a way, teaching media marketing in Bhutan is a dream assignment. There is no hyper-fragmentation of media vehicles like there is in India. There is no pressure on the bottom-line of the Bhutanese media companies, because they are not competing for eyeballs as yet. Therefore this programme organised by the Bhutan Media Foundation and delivered by the School of Convergence has the potential to inculcate a sense of responsible media marketing practices in Bhutan. In marketing, a lot depends on your personal judgment and the choices you make. If your value system is right you will make the right choices. You will not just sell on the premise that "anything that bleeds, sells". It is this opportunity of presenting the right set of valuesto the media managers and marketers of Bhutan, which has driven me to re-design my classroom content especially for this programme."

As the Co-founder of ESquared, Bejoy has successfully leveraged his expertise in the areas of brand building, content strategies and audience analysis, to catapult ESquared to one of the best known new media companies in the sub-continent. He has helped organisations build movements on Facebook, attracting more than 100,000 members to a community, and helped educational institutes exploit the power of effective alumni management and engagement. Bejoy has helped corporate houses and media organisations optimise their advertising budget to achieve maximum return on investment.

Despite his credentials as an entrepreneur, Bejoy has a deep and enduring commitment to sharing his immense knowledge-base in the numerous corporate capsules as well as regular media classes of 9.9 School of Convergence , India's top-rated College of Journalism.

Bejoy's blue-blooded lineage in education includes a Bachelor's degree from the iconic Sri Ram College of Commerce, a Master's in Economics from the Delhi School of Economics - where he was the recipient of the Professor Balbir and Ranjan Singh Scholarships -, and an MBA from one of the best B-schools in Asia, the Indian School of Business, Hyderabad. Prior to 9.9 School of Convergence and ESquared , Bejoy has acquired immense market experience. As a Consultant with Accenture, Bejoy was dealing with mergers, acquisitions and operations. Bejoy also worked in the financial markets for the investment teams of Dundee Mutual Fund and ICICI Bank.