HSTi's Wireless Media Stick™ Will Reach Canadian Consumers Through Microcel Corporation

Online, December 6, 2010 (Newswire.com) - Calgary, Canada - HSTi will distribute its Wireless Media Stick™ to consumers through Microcel Corporation's Canadian distribution partners. Complementing their online sales, this agreement with Microcel let's HSTi's clever, media streaming product reach the consumer electronics retail community across Canada.

HSTi is a Canadian technology company that develops and markets products intended to make using entertainment devices easier. Their original product, the Wireless Media Stick™ has become the easiest and most inexpensive way to stream media files anywhere in your home. It allows users to stream movies, music, and photo files stored on their computer to a media player such as a TV, Blu-ray or DVD player, stereo, digital photo frame or PlayStation 3, Xbox, Asus O!play or Western Digital WDTV. It uses an existing home wireless network and works with virtually any manufacturer's media player with a USB playback port.

HSTi continues to gain traction by marketing their wireless streaming technology to large and strategically established distribution partners like Microcel. Because HSTi's Wireless Media Stick™ is creating a new product category in the consumer electronics arena, companies like Microcel are excited to offer new product options for their customers.

Headquartered in Newmarket, Ontario, Microcel is a North American distributor of brand name communications accessories and is the largest distributor of wireless accessories in Canada. Their reach includes major retail chains and telecommunications carriers.

"Microcel's goal of introducing our customers to the latest technologies has led us to this new partnership with HSTI, a leading company bridging an unfulfilled gap in multi-media sharing," said Rick Henry, President and CEO of Microcel Corporation. "We are excited about this new relationship with HSTI and the areas of growth opportunities it presents."

By partnering with Microcel Corporation for their Canadian consumer electronics distribution needs, HSTi continues to expand their retail distribution capabilities. Microcel is a proven distributor with a network of retail partners that will allow HSTi to quickly gain market awareness and increase demand for its patented media streaming technology product, the Wireless Media Stick™.

"We are excited about the partnership with Microcel," said Don Douglas, Sr. VP Sales & Marketing for HSTi. "They provide HSTi with immediate access to an established network of retail partners which will make this a mutually rewarding partnership."
 
About HSTi:
HSTi is a Canadian technology company that develops and markets products intended to transform how people use and enjoy their media files. Our patented streaming technology (Patent Pending and World P.C.T) is the foundation for all our products that help consumers and businesses enhance their wireless entertainment experience.

A seasoned management team takes an entrepreneurial approach to all aspects of the business and invests heavily in research and development to create exciting new products. With in-house technical expertise, HSTi can be flexible and creative to customize applications for specific customer requirements.

HSTi is both innovative and forward thinking, achieving a lot in a very short time. Since launching a prototype of our signature product, the Wireless Media Stick™, at the 2010 Consumer Electronics Show, HSTi has forged strong business partnerships and developed an exciting product roadmap to differentiate our company and capture niche markets.

Headquartered in Calgary, Canada, manufacturing in Korea, and shipping out of Korea and the United States, HSTi boasts a global distribution network through web sales, distributor outlets and OEM customers. With distribution partners and customers around the world, our continually expanding presence can be found in places like: Korea, China, the European Union, Israel, Australia, Colombia, Canada and the United States, with new opportunities arising weekly.

HSTi has evolved from being a start up company with an idea to become a dynamic organization creating and marketing consumer and business streaming solutions.

HSTi Media Contact:
Harry Diamantopoulos
Managing Director, Co-founder
Email: harryd@hsti.com
Phone: 403-648-2737 (Canada)

Website: hsti.com
Twitter: @HomeServerTech
Facebook: 'Like' us on Facebook
YouTube: WirelessMediaStick Channel

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