How to Make An App Video Stand Out, Explains Openxcell!
Let the potential users overview the app through an optimized app demo video.
Online, December 10, 2013 (Newswire.com) - It is proven that visual elements are capable of grabbing considerable attention compared to any other medium and this applies to app marketing as well. While the app developers have been making considerable efforts to come up with new effective ideas in order to generate enough traffic to their app,Visual presentation has certainly made it as one of the most successful and efficient medium for marketing an app. Openxcell Technolabs being one of the best app development company strongly believes that the very next step after creating an app is to ensure users are actually downloading the app; and a demo video of an app holds tremendous potential of increasing the downloads. It is so because it is through an app video that the potential users can experience the real essence of the app and that too before installing or downloading the app.
"An app demo video lets the potential users easily have the first glimpses of the app which certainly becomes a visual treat for them and at the same time it becomes a major happening for the app developers as the video conveys much more in a little span of time which goes beyond the results that an app description would serve." Says Jayneel Patel, MD of Openxcell Technolabs. Having a solid grip on providing App marketing services since many years, Openxcell has managed to come up with a list of tips on how to optimize app demo video for app developers.
1. Selection of appropriate tools- It is essential to use the right recording programs as effective caliber recording programs are capable of improving the entire quality and result of a video. It is preferable to consider iPhone Simulator and SimFinger if planning to create a video for an iPhone app. Whereas, to easily capture quality recordings that prove cost-effective at the same time then Snapz Pro X will serve as the best screen capture program.
2. Use Creativity to outshine the rest- It is a platform to infuse as much creativity one would wish to in the form of music or the entire concept of storytelling as it will act as a strong element to attract more and more users. It doesn't have to be basic at all but instead should present such unique attributes in accordance with the app that it sets the video apart from other innumerable videos and compels the users to download the app right away.
3. Hit the nail on the head- While having limited time period to convince the viewers that the app is worthwhile, it is advisable to keep the video to-the- point while you have already managed to ignite an interest in viewers' mind to watch your app video. Split the beans straight away as those initial few seconds of the video will be the make-or-break moment.
4. Add one unique feature- This may demand a little more brainstorming and a bit of investment too but will prove its worth. Including a paid voiceover is certainly a good idea as it would improve the overall quality of the demo; while for simple apps, a great background music is enough to create a mood for the app. Likewise, a character that interestingly helps portray the concept of the app will do wonders in winning the users' heart.
5. Keep it simple- It is a matter of few seconds. Few effective visuals and some engrossing audio or/and text are enough to communicate strongly and efficiently. Keep the viewers away from brainstorming and let the enjoyable visual experience compel them to use the app.
Implementing these elements in a demo app video will surely produce a polished product, but it can prove to be a challenge for many. Create a dynamic app video and witness the finest results with the assistance of app marketing services offered by Openxcell Technolabs.
OpenXcell Technolabs is a trusted mobile app development company and holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India.
Contact Details: Openxcell Technolabs is a trusted android app development and app marketing company. It provides mobile app development and app marketing services at a competitive price tag. Visit www.openxcell.com to know more.
Source:-http://www.myprgenie.com/view-publication/how-to-make-an-app-video-stand-out-explains-openxcell