Hospice Marketing Firm, Anoroc, Launches Website for California Healthcare Provider

Anoroc Agency Creates and Launches Engaging Website for Healthcare Provider in California

Raleigh, NC (I-Newswire) June 8, 2012 - Raleigh, N.C. – Anoroc Agency, a brand communications, graphic design and social media agency based in Raleigh, N.C. recently launched a website and communications portal for The Elizabeth Hospice, North San Diego County’s prominent health care organization.

The website is designed to help those facing an advanced illness and their loved ones gain earlier access to hospice care as well as support patients, families and caregivers throughout their end of life journey. The site for The Elizabeth Hospice went live this week.

“Our goal was to create a website that forged deeper connections with individuals facing advanced illness, their families and their caregivers. It was not about merely creating a flagship for the company but about developing a content rich site that would be a vast resource for the community,” said Alex Midgett, creative director, Anoroc.

Elizabethhospice.org is designed for patients and their loved ones. The site provides a wealth of information on topics that matter most to people facing advanced illnesses in a language that they can understand. Beyond helping individuals understand hospice, the hospice choice, and their healthcare options, the site also supports hospice patients and their family caregivers throughout the hospice journey. Content includes information on: how to take care of your loved ones, how to get the support you need, how to ensure others respect your healthcare decisions and much more. Site visitors can also connect to a supportive community and get free tools to help them plan ahead.

“We really looked at the research Anoroc has been conducting on consumer purchasing behavior with hospice. That helped to focus the website as well as direct the other key on line channels we created for The Elizabeth Hospice. The strategy focused on engaging consumers to bridge the knowledge gaps we discovered and alleviate the obstacles to choosing hospice care,” said Midgett.

ABOUT ANOROC: Anoroc is the nation’s leading hospice strategy, marketing and branding company with the most prestigious track record in census growth and market share. Anoroc has been helping hospice agencies re-invent, re-emerge and re-position and ultimately stand apart. Visit www.redefininghospice.com, and www.anorocagency.com.


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