Hallmark Cards Signs Exclusive Deal with OK Magazine

(I-Newswire) August 24, 2009 - The new range allows customers to personalise cards online with options available for Birthdays (including party invites, birthday occasion cards and general birthday cards), Thank You, Wedding, New Home, Engagement, Anniversary, New Baby, Leaving and general cards that can be customised for any occasion at all.

Cards can be designed and personalised online through Hallmark's online personalised card service, with the option to include pictures and captions on the front of the card and personalised messages inside.

To coincide with the launch, Hallmark plans to roll out consumer PR, affiliate marketing, advertising and celebrity-inspired competitions. Advertising will also be appearing within OK! Magazine during September and October 2009.

Tamsyn Johnston-Hughes, Communications Manager at Hallmark Cards said: "This is an exciting partnership for us and a great addition to our online personalised card service. Our easy to use website makes creating and ordering the personalised Hallmark OK! Magazine cards so simple.

"With the ever growing popularity of celebrity magazines, this innovative card design allows customers to create something totally different for friends and family as well as giving them something completely personal."

Robert Avery, from OK! Magazine, added: "This is a fantastic concept which will really engage with our readers. So many people dream of being on the cover of OK! Magazine and this is a really fun way of making that wish come true."

All cards are available in medium and large, with invitations also available in a small option. Prices start from £1.95 for small invitations. Regular cards start at £2.90 and large cards are priced £5.80. Not all cards are available in all sizes, and postage ranges from 47pence to 70pence dependent on card size. Cards ordered before 2pm can be delivered the very next day.

For more information, and to design your own card, visit http://cards.hallmark.co.uk


-ENDS-

For more information contact Tori or Louise at Lucre on 0113 243 1117 or email tori@lucrecommunications.com; Louise@lucrecommunications.com

Notes to Editors
Hallmark
Established in the UK in 1958, Hallmark Cards is the UK's leading greeting card publisher. As well as greeting cards, Hallmark also produces related products such as wrapping paper, gift bags, social stationery, and gift products

OK! Magazine
OK! Magazine is the world's largest celebrity magazine: the market leader in the UK and with another 19 separate international editions spanning the globe. OK! Magazine is part of the Northern & Shell media group that also includes new! and Star Magazines; the Daily and Sunday Express; and the Daily Star and Daily Star Sunday.

http://cards.hallmark.co.uk



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Hallmark Cards PLC
Bingley Road
Heaton
Bradford
BD9 6SD
0113 243 1117
http://cards.hallmark.co.uk/

Company Contact Information
Ali Shah