Haircare Product Of The Year Brazilian Blowout Faces No Competition

This year’s #1 Product of the Year, Brazilian Blowout, gives stylists a long-lasting alternative to relaxants and other harsh chemical straighteners.

London (I-Newswire) December 13, 2012 - For a long time, the only consistently successful straightening systems that lasted longer than a day were harsh, lye-based relaxants. Relaxants became especially popular for at-home use between the 1920s and 1960s, when lye was used with potatoes and eggs, most significantly by black men interested in calming their ultra-curly hair, a treatment called conking.

Today there are some slightly less toxic salon versions that will calm frizzy hair and produce the desired effect, but at what cost? Lye and the other harsh chemicals used in relaxants do a lot of damage over time, making hair even harder to tame.

Distributed by Ganesha Group, Brazilian Blowout provides a line of unique and effective straightening products that do not destroy hair, but actually help strengthen hair. From professional grade shampoo to the seemingly magical smoothing treatments and aftercare products, there really is no comparison on the market today - which is why Brazilian Blowout is being honored with the highly coveted Number 1 Product of the Year award.

The Process

Brazilian Blowout Pro Solution and Brazilian Blowout Zero, in combination with the Brazilian Blowout aftercare products, provide up to four months of smooth and straight hair after a single treatment. The Original Brazilian Blowout smoothing treatment takes about 90 minutes, from shampooing to the final blow dry. The newer Brazilian Blowout Zero takes about 60 minutes.

The in-salon products are applied and activated by a stylist in about 10 steps. Specially formulated Anti-Residue Professional Shampoo preps the client’s hair to absorb the smoothing treatment. After a towel dry, Brazilian Blowout smoothing solution is worked into the hair and given time to absorb. Then the client’s hair is blow dried completely and straightened with a flat iron, setting the product and the hair. The client’s hair is then rinsed with only water and the Brazilian Blowout Masque is applied to seal the product into each strand of hair. Hair is rinsed one more time and then the Brazilian Blowout Smoothing Serum is applied just before a final blow dry.

This somewhat involved process is not dissimilar to relaxants and conking, but Brazilian Blowout Pro Solution uses nutrients and polymers which help protect and strengthen hair, rather than harsh relaxants which destroy hair cuticles.

The Products

Besides the Original Brazilian Blowout Solution, there is a whole line of products that can help to keep hair straight and smooth for as long as possible.

The more recently developed Brazilian Blowout Zero uses the Kerasafe (tm) Bonding System, a plant-derived amino acid solution that increases the effectiveness of the original Brazilian Blowout solution. Clients with thin or flat hair find that this solution creates volume and big, soft curls stay in their hair longer.

And of course there are the aftercare and styling products.

The aftercare line is called Brazilian Blowout Acai Hair Care, and helps Brazilian Blowout Pro Solution or Brazilian Blowout Zero to last longer. Products include:
• Anti-Frizz Shampoo,
• Anti-Frizz Conditioner,
• Deep Conditioning Masque, and
• Daily Smoothing Serum.

Styling products include:
• Shine & Shield Spray Shine,
• Protective Thermal Straightening Balm, and
• Restorative Sculpt & Define Polish.

Styling and aftercare products use the Brazilian Super-Nutrient Complex, which relies on Acai berries and a proprietary blend of healthy compounds that promote smooth hair cuticles.

In the UK and North Africa, the distributor of Brazilian Blowout products is the Ganesha Group, known not only as the primary source for Brazilian Blowout, but also for a long list of high end hair care lines.