Gym Marketing Expert Curtis Mock Announces Marketing Strategy to Help Gyms Start Strong in 2014

Online, December 19, 2013 (Newswire.com) - Gym marketing expert Curtis Mock recently announced an easy way for fitness businesses such as gyms, health clubs, personal trainers, and others in the fitness industry to grab a piece of the excitement of the new year. "Fitness is often the last thing on people's minds until the last few days of the year as the dreaded New Year's Resolutions start to creep into people's minds, and what follows is a huge opportunity for gym owners," says Mock.

"To get a jumpstart on 2014, now is the time to put together some strong marketing strategies that will make sure that when the guilt sets in from the holiday feeding frenzy, that people will flock to your gym over the competition," says Mock, a internationally recognized gym marketing expert who has helped hundreds of gyms improve their marketing activities. "Now is the best time to utilize Fitness Giftcards and get them to everyone you know. We recommend promoting them to your email list, calling existing members to offer them, and rewarding members who give them out when the recipient joins the gym, so everyone wins! Additionally, with the rising costs of health insurance, many corporations are focusing on health improvement programs to lower their cost, so they'd be thrilled to partner with gym owners who want to provide gift cards for their employees to get to the gym!"

FitnessGiftCards.com is a business created by Mock to provide a powerful gym marketing tool to the fitness industry. He provides affordable gift cards that are unlike traditional gift cards that require activation and up-front loading and then carry a declining balance. These particular cards are to be used in a single transaction, and merely as a promotional tool to drive trial and new memberships. Gyms can put whatever offer they'd like on the cards, and Mock encourages them to use whatever existing offer tends to work well in their business, such as a no-enrollment fee offer or free first month. Mock recommends clients to distribute them in as many ways as possible to potential new members. Since the cards feel and look exactly the same as a traditional retail gift card, they are still very highly valuable in prospects' minds.

"These cards are some of the most powerful gym marketing tools I've ever seen," says Mock. "These are absolutely perfect for the beginning of the year, when people are looking to recover from the holidays, get back on track to getting in shape, and with the weather getting cold there are simply not as many fitness options. Now is the time to strike!"

To learn more about FitnessGiftCards and how to implement them into your 2014 gym marketing plans, call 904-807-5950 or visit http://www.fitnessgiftcards.com.