Gunjan Aggarwal, a former graduate of ISB, Associate Dean - 9.9 School of Convergence and Director of E-squared conducted a short course for MBA graduates in different top business schools in Delhi NCR.
Gunjan Aggarwal , a former graduate of ISB, Associate Dean - 9.9 School of Convergence and Director of E-squared conducted a short course for MBA graduates in different top business schools in Delhi NCR to facilitate understanding of Social Media, Digital Analytics and Pinterest.
"Today most marketing jobs have moved online. That's where the real growth in the industry would be seen over the next 2 years. If you are not prepared for the new digital world marketing roles are going to be tough to crack. Individualism has been a global trend since 2010 and this has manifested itself in technology and content generation as well. Users are more and more involved in content creation and sharing, leveraging interactive platforms. Unless publishers understand the changing content consumption behavior of the users, they will continue to feel the negative impact on bottom lines", said Gunjan in her opening notes.
She said that the user today is more demanding and 'real-time' updates on brands, their feedback by real users, news, reviews and updates is a given. However, credibility is sorely missed by this reader and brands need to have a captive audience in this new media user if they can get their Social Media strategy and policies in place, along with right skill sets in its employee base. "It is now imperative to understand that marketing and branding is not linear. With social media, the role of a brand manager has significantly evolved. He is now more a 'curator' of branding themes, his job is to validate and publish much more quantitatively and qualitatively from amidst the incredible amount of noise created by user generated content", explained Gunjan.
Gunjan also interacted and helped the participants understand Pinterest, a virtual pinboard that allows the user to organize and share everything that interests her on the web! The platform allows users to browse boards created by other people to discover new things and get inspiration from people who share interests. What makes Pinterest successful today is its amazing ability to support e-commerce. Several e-commerce websites are using it as a virtual storefront to drive consumer to their website. "Several early reports are indicating that Pinterest may emerge many times more commercially effective than Facebook for driving customer and creating a buzz around the product", informed Gunjan.
The course was interactive given the technology savviness of the participants. Gunjan appreciated the eagerness of the audience, "They seemed excited and absolutely ready to absorb new information and that itself is a strength new media requires."
In her closing remarks she said that if you have to be prepared for this new world of Digital Media then learning has to be a constant process. Before you know it there is something new that a brand can leverage. So be curious and you will always be ahead of the traditional marketers.
For more details contact Gunjan on firstname.lastname@example.org or log on to www.esquared.in