Growing Gift Culture And Increasing Rural Consumption To Boost The Confectionery Market In India

Netscribes launches report on the Confectionery Market in India 2012 as part of Netscribes' Food and Beverage Industry report series

Mumbai (I-Newswire) November 19, 2012 - The confectionery market in India is expected to witness a steady demand growth in spite of the 'indulgence product' tag, according to, knowledge consulting solutions company, Netscribes Inc. The report identifies trends in the confectionery industry such as the growing gifting culture and the use of confectionery products as a replacement of traditional sweets. Moreover, the rural market is also a major contributor to the industry due to its massive demand and consumption in terms of volume. This is further aided by the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate a bright future of the confectionery market in India, according to the report.

The introduction of the report segregates the overall FMCG market into its sub segments, which includes food and beverage, under which the sub segment, the confectionery market, is highlighted. This is followed by the overview section that provides an overview of the confectionery market in India, its key characteristics, market size and growth rates as well as market potential. A segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries has also been provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step.

The report then goes on to highlight the various aspects of the confectionery market by segregating it on the basis of product types i.e. sugar confectionery, chocolate confectionery and chewing gums. It contains a brief overview about each category along with their respective market sizes. Information on the chocolate companies, the boiled sugar candy market and other aspects of the market in terms of products are provided in the exclusive report.

Following the segmentation in terms of product types, the Netscribes' report shows a segmentation of the market into rural market and urban markets. A brief overview regarding each segment along with flavour preferences and advertising techniques have also been included.

This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhabiting the four regions of the country - East, West, North and South.

A separate section on import and export of different types of confectionery products has also been provided, highlighting the growth in import-export values over the years. The section also provides an insight about the nations that conduct the highest amount of confectionery trade with India.

An analysis of the socio-economic factors boosting the growth include the growing gifting culture, low per capita consumption of confectionery, rapid urbanization, growing retail market, growing income and consumption, developing rural sector and marketing campaigns. The key challenges include rise in ingredient prices, rise in packaging costs, regulatory challenges and the fake confectionery products in the market.

The next section on the 'Confectionery Market in India 2012' report highlights the role of the government in the industry. The importance of the Food Safety and Standards Act 2006, Food Safety and Standards Regulations 2011 and certain other policies has been highlighted.

The major trends identified in the sector include events, functional confectioneries, packing variations, new launches, innovation in products, creative advertising and corporate activities taking place in the industry.

The competition section provides a view of the competitive landscape of the market by providing financials and key financial ratios of the major players in the industry. It also provides elaborate information regarding the organizations. Key financial parameters constitute the financial performances of the players which are followed by business highlights. Netscribes Inc has also incorporated Porters Five Forces Analysis for a brief but effective understanding of the market scenario.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the confectionery market in India.

For more details on the content of each report and ordering information please contact:

Contact Details
Tel: +91 33 4027 6214/15

About Netscribes, Inc.

Netscribes is primarily an organization that supports the organic and inorganic growth objectives of   More.. global corporations through a combination of enterprise market, investment & patent research, market & sales intelligence, social media monitoring & management and custom publishing solutions.Less..

Contact Information

Netscribes, Inc.
Gaurav Kumar
Podar Center, 85 Parel Post Office Lane
Off Dr Ambedkar Road, Parel (East)
Phone : +91 33 4027 6214


Business   food   confectionery  

Published in:


Published On:

November 19, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

United States Flashlight Market Forecast - April 2014
According to ElectroniCast, an estimated 141.6 million flashlights will be purchased in the United States this year, an increase in volume of 4% from 2013.

Wedding Bands Only Launches New Website
Wedding Bands Only is a new and exciting online store specializing in wedding bands for men and women from world class designers, which range in styles from the traditional to the highly unique, all at fantastic prices.

Homeowners Must Act Now to Prevent Severe Ant Invasions
Spring is finally here and in order to prevent severe ant infestations later on, homeowners should act now with these basic preventative ant control tips.

Rakhi a Celebration of Togetherness
Excuses are many why distance be one, on this festival of RAKHI ring the bell of your siblings heart with a thought gesture of an exclusive rakhi of rakhi gift for them on their door step.

A Gift Personalized Adds a Personal Touch to Every Celebration
A Gift Personalized offers superior quality items and a wide variety of ways to customize each gift at discounted prices, all with the click of a button