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New York, NY (I-Newswire) February 7, 2012 - Chevy has hit the playing field hard with their hilarious 2012 Superbowl commercial, (http://www.youtube.com/user/robscig?feature=mhee ), titled “The Happy Grad”. The showcasing of two parents, which the starring father figure being actor Robert Sciglimpaglia, revealing a graduation present to their son who is played by comedian Brett Sidell. In the commercial Sidell fails to realize that his parents gift is simply a small dorm sized refrigerator and instead only sees the yellow Chevy in front of him once his blindfold is removed. In an overly ecstatic rant and rave he begins screaming and racing around yelling the catchy lines “Best Gift Ever” and “Best Day Ever”. Actor and Norwalk resident attorney Robert Sciglimpaglia hilariously attempts to ease his wife’s worried response urging her to wait it out and calmly suggesting they let their sons rant run its course. He even tells her that their son seems to be running out of steam as he only becomes more and more excited. Robert towards the end waves to his confused neighbor Steve and says, “Love the car”, who is in fact the real Chevy car owner. The memorable commercial aired for 2012 Super Bowl Sunday as an ad slot in front of millions of viewers.
The commercial was originally previewed during the NFC Championship Game and is the creation of 26-year-old Long Island film maker Zachary Borst. Out of 200 worldwide commercial submissions “The Happy Grad” was chosen as the winner of the Chevrolet Route 66 video submission contest. The lively and hilarious piece will now air during the 46th Super Bowl between the Giants and Patriots. Chevy chose the commercial as it contained all the important elements the company was looking for: light-heartedness and a commitment to the Chevrolet name. In June of 2011, Robert Sciglimpaglia did an off-Broadway play with Jamie Kehoane, who recommended him for the slot of the father and now plays his wife in the new popular ad.
"Zach was amazing," states Sciglimpaglia. "He pays such attention to detail, but he doesn't micromanage. He lets the actors act. I did this little Vanna White thing where I opened and closed the refrigerator door. That was completely ad-libbed."
Robert has previously appeared on numerous popular National Television shows including History Channel’s “MysteryQuest”, two episodes of Discovery Channel’s “Most Evil” (Manson and Gangs), a recurring role on A&E’s “Watching the Detectives”, "Rescue Me", as well as “30 Rock.” He is also well known as the go to guy for voice over work and has done on camera or voice overs for: the LA Dodgers, Dean Koontz’s book, “The Husband”, Advanced Micro Devices (AMD), Aquafina Water, GlaxoSmithKline, Mountain Dew, the CIA, the US Marines, Reebok, TGIFridays, Zales Jewelers, Doritos, XpressBet.com, Saratoga Raceway, The National Fair Housing Alliance/State Farm, Mercedes-Benz Fuel Cell Vehicle, AT&T, Avis-Budget Group, Educational testing services and many others. He is currently the voice of the NBC iPhone “Your City” app, and several NBC News Local Affiliates stations including LA, Chicago, DC and Miami, as well as Tesoro Fuel and Knology Cable.
For more information on Robert Sciglimpaglia, the Chevrolet Superbowl or media booking inquiries please contact Beautiful Planning Marketing & PR at 877.841.7244 or email info@beautifulplanning.com
About Robert Sciglimpaglia
Actor and Norwalk resident attorney Robert Sciglimpaglia began his acting career in 2005. Since he has appeared on numerous National Television shows, within feature films, Off Broadway Productions and is well known as a superb voice over talent. His most recent recognizable work is the role of the father in “ The Happy Grad” commercial that will be airing in a 2012 Super Sunday Advertising slot. For more information on Robert Sciglimpaglia please see his IMDB listing at imdb listing www.imdb.me/robertpaglia, or visit http://www.robpaglia.com/index.html. You may also follow him on twitter at https://twitter.com/robscig or join his facebook fans page at http://www.facebook.com/pages/Robert-Sciglimpaglia/127812936384 .
Media Contact: Monique Tatum
Beautiful Planning Marketing & PR
Office: 877.841.7244
Email: mtatum@beautifulplanning.com
About Beautiful Planning Marketing & PR:
Beautiful Planning Marketing Group is a full service Public Relations firm that offers all levels of media relations, corporate communications, pr, and online press development. Beautiful Planning Marketing Group has developed a name within the marketing and PR industry for perfection, professionalism and excellence in media placement for businesses around the country as well as on an international level. Focusing in both the Corporate arena as well as the entertainment PR spectrum- years of experience coupled with affordable campaign pricing has built BPMG a successful name within the PR industry. For more information please visit www.beautifulplanning.com or call 877.841.7244
Company Contact Information
Beautiful Planning Marketing & PR
Monique Tatum
325 W38th Street
10018
Phone : 877.841.7244
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