(2004-12-17)
Traditionally the province of direct mail and newspapers, coupon promotions are now available to any online merchant who accepts Paypal™.
According to a recent story in the Billings Gazette consumers redeemed over 3 billion dollars worth of coupons in 2003. That is only a fraction of the 250 billion dollars worth of coupons that manufacturers and retailers offered.
Clearly coupons are among the most popular means of getting consumers to buy products and services. Up until now, if an online merchant wanted to offer coupons to promote their products or services, it required specialized scripts and stringent security requirements on their web servers.
A brand new service has recently been launched at http://www.coupaid.com that will allow any merchant who accepts Paypal™ payments online to create and offer coupons of any type quickly and easily.
Coupaid.com even supports multiple currency coupons so that Paypal™ merchants can offer coupons in Euros, American and Canadian Dollars, Pounds Sterling and even Yen.
Merchants can use these online coupons to thank previous customers and create customer loyalty programs. They can also be used to offer percentage off coupons to promotes specific items and of course welcome new customers to their stores.
A recent article detailing a market survey conducted by Advertising.com indicated that email marketing campaigns that offered coupons experienced a much higher open rate and click through rate.
Galvin O'Malley reports on mediawire.com that, "A marketer sent a one-time direct e-mail featuring an instant-win game and a downloadable coupon," O'Malley continued, "which produced the greatest lift in performance--delivering a 133 percent increase in open rate and a 1,143 percent increase in click-through rate over the no-incentive advertiser."
These results clearly indicate that any merchant with an online store or service that accepts Paypal™ will be in the position to capitalize on consumer's love of couponing.
A merchant or auction seller can create coupons that expire within any designated time limit. They can create coupons that can be used any number of times in order to increase sales. They can also create one-time coupons as a compensation for a service problem to regain customer confidence. The ways that coupaid.com can bring more sales to online merchants are only limited by the member's imagination.
Coupaid.com enables any Paypal™ merchant to create and manage unlimited coupon campaigns and track the results. Whether it be for email marketing or online promotions from articles, affiliate programs, or even to complement any off-line promotional effort. http://www.coupaid.com is the answer to increasing sales and retaining customers.
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