(2005-04-05)
Falk Joins WebSideStory’s Stream Program For Integrating Web Analytics Reporting With Digital Marketing Products and Services
WebSideStory (Nasdaq: WSSI), a leading provider of on-demand web analytics, and Falk eSolutions, a leading provider of online ad-serving and e-mail delivery solutions, today announced a technology partnership to deliver integrated digital marketing solutions for publishers, agencies and advertisers. The integration of Falk`s AdSolution and MailSolution products with WebSideStory`s HBX On-Demand Web Analytics will enable joint clients to better measure their online campaigns and increase overall marketing return on investment. Under the agreement, Falk will use WebSideStory`s Stream APIs (application programming interfaces) to enable clients to easily track their digital campaigns and to get detailed web analytics reports integrated right into their Falk AdSolution interface.
"This partnership offers many advantages," said Thomas Falk, CEO of Falk, headquartered in Germany. "These days, marketers require greater visibility into how online advertising drives web site activity and how that behavior contributes to the bottom line. With WebSideStory, our clients get award-winning analytics, linked right into Falk`s leading ad server - a powerful combination."
WebSideStory`s Stream partner program (www.websidestory.com/stream/) is a suite of APIs that enables strategic partners to integrate their digital marketing products, services and data with the company`s award-winning web analytics reporting. WebSideStory currently has more than 20 Stream partners, including e-mail service providers, search engine marketing firms, behavioral targeting companies, and ad-serving networks.
The partnership between WebSideStory and Falk connects two digital marketing leaders. Both companies have experienced strong growth on each side of the Atlantic. In 2000, WebSideStory became the first U.S. on-demand web analytics vendor to open an office in Europe. The company`s current European headquarters are located in Amsterdam. It has sales offices in France, Germany, Sweden and the U.K. Falk is based in Germany with offices in London, Paris and other locations throughout Europe. Falk`s North American headquarters are in New York City. It has become one of the fastest-growing ad servers in the U.S.
"Falk is well known for delivering innovative, value-based solutions and we are pleased to have them as Stream partners," said Rand Schulman, chief marketing office for WebSideStory. "Our integrated products will empower our joint clients to improve their online campaign performance and increase return on investment."
For more information about WebSideStory, please visit www.websidestory.com. For more information about Falk eSolutions, please visit www.falkag.com.
About Falk eSolutions
Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution™, AdSolution|rx™, AdSolution|fx™, and MailSolution™. The AdSolution™ interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution is used by hundreds of publishers, agencies and marketers worldwide, including AtomShockwave, Mattel, IDG, Sony Pictures Digital, NBC Universal Television, MediaCom, Universal McCann, and Mediaedge:cia.
About WebSideStory
WebSideStory is a leading provider of on-demand Web analytics services. WebSideStory`s services collect data from Web browsers, process that data and deliver reports of online behavior to its customers on demand. More than 700 enterprise customers worldwide use WebSideStory`s services to understand how Internet users respond to Web site design and content changes, online marketing campaigns and e-commerce offerings. With this information, they can make more effective marketing decisions and easily improve the merchandising, sales, support and design of their sites. For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory`s business including, without limitation: WebSideStory`s limited experience in an emerging market with unproven business and technology models; WebSideStory`s reliance on its Web analytics services for the majority of its revenue; WebSideStory`s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory`s customers fail to renew their agreements; the risk that WebSideStory`s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory`s Securities and Exchange Commission filings, including WebSideStory`s annual report on Form 10-K for the year ended December 31, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
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