Surf on Google: Fighting Google is a risky tactic

(2007-07-20) e/go Management & PR

Surf on Google: Fighting Google is a risky tactic Search = Billions says Stephen E. Arnold in preparation for his upcoming appearance at Web 2.0’s ibreakfast July 20, 2007 Louisville, KY – Internationally renowned search expert and technology analyst, Stephen E. Arnold is dropping more nuggets than his briefcase can hold from his upcoming book "Google: The Calculating Predator". The author of 2004's "The Google Legacy" will share what he sees as major opportunities in social search, human intermediated search and smarter meaning-based search at Web 2.0's ibreakfast in New York City on July 26th, . The big question is, "Is there still a way to profit from search?" His answer suggests there are billions to be had in making information accessible.

For Immediate Release
July 20, 2007

Surf on Google: Fighting Google is a risky tactic
Search = Billions says Stephen E. Arnold in preparation for his
upcoming appearance at Web 2.0’s ibreakfast July 20, 2007

Louisville, KY – Internationally renowned search expert and technology analyst, Stephen E. Arnold is dropping more nuggets than his briefcase can hold from his upcoming book "Google: The Calculating Predator". The author of 2004's "The Google Legacy" will share what he sees as major opportunities in social search, human intermediated search and smarter meaning-based search at Web 2.0's ibreakfast in New York City on July 26th, . The big question is, "Is there still a way to profit from search?" His answer suggests there are billions to be had in making information accessible.

Stephen's remarks at the upcoming ibreakfast will include the surprisingly aggressive change in tactics Google made when shifting from its Appliance approach to network-centric enterprise applications. Google's potent distributed computing platform blurs the line between general search and true enterprise applications such as value-added processing, analytics and data services. As Stephen will further explain "It's easy to focus on Google's ad revenue and it's 70 percent plus share of worldwide Web searches, but the real dollars Google is going after moves beyond Microsoft to the more lucrative revenue streams controlled by IBM, Oracle and telecommunications companies. Google has squeezed the consumer search sector, and now it is targeting the enterprise. Competitors will have to find ways to surf on Google, not be swamped by its waves of innovations."

Stephen's analysis notes; "Google's recent purchase of Postini, a back office vendor of spam and email solutions, benefits free Gmail users while signaling to others that Google is serious about security . Postini also has a patent portfolio of nine interesting inventions, more than 30,000 business customers and dozens of ISP's who use Postini to create mail, filter spam, and implement security services resold to thousands more small, mid and large sized businesses."

For years Stephen has referred to Google as Googzilla and espouses that it's increasingly clear Google is more than search. "Google is a different type of online company that few appreciate or fully understand beyond its ad revenue." Stephen offers some sound bites of his realistic appraisal that is essential for search vendors and enterprise software vendors, along with other players, to be aware of as 2008 looms near.

He says, "Fighting Google is risky. Developing systems and solutions that take advantage of the disruption Google causes is the way to generate money from new content and search technologies."

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Susan R. Weber for e/go Management
502.459.3639/ egomanagement@gmail.com

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About Stephen E. Arnold:
http://www.arnoldit.com