Google, McKinsey & Company and Goldman Sachs take the Top 3 spots among MBA Students in the United States

(I-Newswire) May 25, 2010 - Philadelphia, 2010-05-24 – Universum – Americas, announced today the results of its annual MBA employer image survey, also known as the IDEAL Employer Survey.

Based on the frequency of being selected as an IDEAL employer, Universum produces an IDEAL employer ranking, dubbed the Universum Top 100. The rankings reflect the level of employer attractiveness that companies or organizations have on the recruitment market, and consequently the strength of their employer brands.

Google takes the first position for the fourth year in a row as Bain & Company drops to number 6 from number 3 in 2009, Goldman Sachs moves up to number 3, followed by The Boston Consulting Group, who also increases in the rankings. In turn, 3 investment banks made the top 15 IDEAL Employer’s among MBA students nationwide.

"Being a part of the rebuilding of the investment banking industry is really appealing," said Camille Kelly, Vice President of Employer Branding at Universum. "The opportunity to work at a company when it's on the road to recovery is a great chance to make an impact at your first job out of school."

The Top 20 IDEAL Employers: 2010 vs. 2009
Top 20 [2010]: 1.Google, 2.McKinsey & Company, 3.Goldman Sachs, 4.The Boston Consulting Group, 5.Apple Computer, 6.Bain & Company, 7.J.P. Morgan, 8.Walt Disney Company,9.Nike, 10.Johnson & Johnson,

11. Amazon, 12.Deloitte, 13.The Blackstone Group, 14.Morgan Stanley, 15.Microsoft, 16.General Electric, 17.Procter & Gamble, 18.IDEO,19.The Coca-Cola Company, 20.Credit Suisse

Top 20 [2009]: 1.Google, 2. McKinsey & Company, 3. Bain & Company, 4. Goldman Sachs, 5.Apple Computer, 6.The Boston Consulting Group, 7.Walt Disney Company, 8.Nike, 9.J.P. Morgan, 10.Johnson & Johnson

11.The Blackstone Group, 12.Microsoft, 13.General Electric, 14.Morgan Stanley, 15.IDEO, 16.Deloitte, 17.Procter & Gamble, 18.Amazon,19.The Coca-Cola Company, 20.Pepsi Co

To view the Universum Top 100, go to http://www.universumglobal.com/US-MBA-Rankings

If you’d like more information on this topic, or to schedule an interview, contact Kristina Matthews. Email: Kristina.Matthews@universumusa.com Tel: 215-546-4900 x312
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About the Universum Top 100 IDEAL Employer Rankings – US MBA Edition
The results are based on the answers of 5,732 students, studying to receive their MBA, and 21,561 number of individual employer evaluations from 50 schools nationwide. Each respondent is presented with a list of 290 national and international employers, nominated by the target group through an independent and structured nomination and assessment process, which prevents companies unfairly influencing their position. Respondents acknowledge those companies they would consider working for. Of the companies selected as ‘considered employers’, the respondents then select their five ‘Ideal Employers’. The rankings, dubbed the Universum Top 100, measure the level of employer attractiveness of companies or organization on the recruitment market.

About Universum
Universum is an international company which specializes in the field of employer branding*. Founded in 1988, its goal was to improve communication between students and the employers who want to recruit them. Today, Universum’s mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brand. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. Universum is a trusted partner to 1,200 clients, including many Fortune 500 companies, and co-operates with 1,500 universities worldwide to conduct research on the career and employer preferences of top talent. Last year, Universum surveyed 300,000 students and 80,000 professionals worldwide. For more information, go to www.universumglobal.com

*Employer branding is the strategy companies use to appeal to desired current and future ideal talent.

About Universum Group:
Universum is the global leader in employer branding*. The company was founded by Lars Henrik Friis Molin in 1988 while he was still an MBA student. He began with a local student survey and an ambition to improve communication between students and the employers who want to recruit them.

Today, that idea has transformed into an international corporation that surveys 300,000 students and 80,000 professionals and provides Ideal Employer ™ research, full-service media portfolios and strategic consulting services to more than 1,200 clients in 28 countries.

Our mission is to be a global meeting place for talent and employers. We offer services and products that help employers attract, recruit and retain ideal talent while helping talent learn about ideal employers. To do so, we work hard to maintain our No.1 position in the employer branding industry and continue to earn the loyalty of our clients.

*Employer branding is the strategy companies use to achieve their desired appeal on current and future ideal talent.

Company Contact Information
Universum Group
Jonas Barck
1518 Walnut Street
18th Floor
19102
Phone : 8584055711