Google and Apple to Struggle with Payment Services

Google and Apple's recent launches of payment services could face major challenges to create a determinable presence in the Payment Services Industry.

UK (I-Newswire) March 15, 2011 - With the launch of new payment services recently by Apple and Google, the subject of Paypal's dominance has come under question. However, there will be a few lessons to learn before they can seriously mount a challenge to the market leader.

For payment services to be wholly effective there is more to question than merely the highest uptake. For end service users such as Google and Apple who own relationships with consumers to move into effective eCommerce payment service handling they need to move beyond their traditional areas of advertising and applications to be truly a background application. The key to success within the payment services market for digital products can be seen as breadth of payment choice combined with multiplatform coverage, to which neither company seem to be ready to tackle.

The handling of multiple payment types forms the basis of a dexterous payment platform. Focussing solely on credit card payments does not offer the type of universal payment service which businesses require. Bank payments and direct debits, as well as mobile billing capability, are must have payment options for digital goods, especially outside of markets dominated by credit and debit cards. According to Datamonitor, 55% of consumers in Germany and 35% of consumers in Holland, for example, pay for online goods with alternative payment types to credit or debit card.

Supporting alternative payment types like Direct Debit is fraught with issues which require complex business processes to combat. With no standard verification process present and times ranging from 3 days to 3 weeks for payment confirmation from the bank, robust business procedures and software 'rules' are required. Offering instant payments online, on mobile or via connected-TV requires a problematic process of short term credit and new issues such as debt collection, which become vital to success.

Furthermore it remains to be seen whether the new services will encapsulate multiple payment methods such as pre and post-pay micropayments and subscriptions across the full range of payment channels such as web, mobile, and TV. To truly establish themselves as market leaders in this area both companies will need to demonstrate their flexibility and breadth of options across all three key payment criteria of payment methods, types and channels, which is an area to which even Paypal has not adequately demonstrated to date.

Paul Johnson, CEO at MPP Global Solutions; the UK's leading provider of Payment Services and eCommerce Solutions, said: "The provision of core payment services is a complex arena for Google and Apple to move into.

Whilst they might excel in the arenas to which they are accustomed, the key to success in the payment services milieu is offering a broad range of payment types, payment methods across various payment channels. "

Developing a complex series of relationships with small sellers and creating true bi-directional flow of funds takes time to master. Apple's proposition of leveraging losses by charging 30% will not hold water for offline payments and tangible goods and is clearly an area which requires serious development for either of the companies to be successful.

Paul added: "Success with unilateral payments requires robust bespoke systems, a breadth of integration and experience in the area. Google and Apple's new offerings may be seen as a major development in the payment services industry but it might be a case of another major company taking a step away from their core market and I cannot see how they will succeed in the core payment market without serious diversification."

To find out more about MPP Global Solutions and the Universal Payment Solutions which they offer please visit

About MPP Global

MPP is the UK's leading provider of Payment Services and eCommerce Solutions to the Media and Entert   More..ainment Industry.

With over 10 years experience in Payment Solutions to leverage together with universal breadth in Payment types, methods and channels MPP are truly at the forefront of payment services. Testament to MPP's experience includes a client list of bSkyb, Universal Music Group and News International.Less..

Contact Information

MPP Global
James Eddleston
Faraday Street
Phone : 08448731418


eCommerce   payment   Apple   google  

Published in:

Business > e-Commerce

Published On:

March 15, 2011

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

MBK Media Group Announces Availability of Luxury Business Cards
MBK Media Group is announcing immediate availability of Luxury Business Cards, enabling business owners that currently carry the standard business card to immediately upgrade their business card to a conversati

IOR Receives Circle of Excellence Award
IOR Global Services is pleased to announce its acceptance of the 2013 AIReS Circle of Excellence Award.

$8 Million in Inventory Sold in 8 Weeks at 1200 The Ocean
This is the first oceanfront construction in Hillsboro Beach in over 10 years; it's on the only remaining available site of its kind in the area and there will be only 18 residences priced to $2 million+. Limited opportunities spur rapid sales.

Factor Global Consulting to Organize Series of Events to Help Indian Firms Tap into Global Markets
Under it's Global Business Expansion Program to export 1000 Indian Mid Size Service Brands to opportune markets by 2018

Alsbridge Opens Global-In-House Captive Center in Bangalore
Alsbridge announces the setting up of its first global-in-house 'captive' center in Bangalore, India as a KPO for its various businesses and software development & support center.