Good and Bad About Strategic Business Planning by Punyam Management Services


Strategy can be seen as an on going positioning process for an organization and strategic planning can be seen as a separate activity reviewed at periodic well defined intervals. Strategy involves achieving a competitive advantage for organizations.

Ahmedabad, Gujarat (I-Newswire) December 30, 2013 - Strategy can be seen as an on going 'positioning' process for an organization and strategic planning can be seen as a separate activity reviewed at periodic well defined intervals. Strategy involves achieving a competitive advantage for an organization in meeting the needs of customers and fulfilling the expectations of stakeholders. A strategic plan may be 'an intended method' or a 'scheme for accomplishing a purpose' as the dictionary states, rather than "a representation projected on a flat surface".

In fact, corporate strategic plans are often "representations projected on a flat surface" in that they are written documents, with diagrams and charts, and in some cases videos and computer disks. In large companies there may be special Teams whose role is to produce a corporate strategic plan in conjunction with senior management, and then to make sure that it is implemented through a monitoring process.

These corporate plans do, of course, attempt to reflect the strategy of the organization and may be a very useful tool in the implementation of this strategy.

Strategic business planning is the key to developing a business so that it runs effectively and efficiently. This may involve developing different products, services or markets. Also involve acquiring compatible companies or changing the whole nature of the business.

The real value of SBP lies in the planning process: discussion, developing new understanding, generating new ideas for the business.

Strategic business planning is about setting a direction for the business, a direction to which everybody, executives and employees, can become a committed.
SBP provides competitive advantage and improve performance.

Purpose of strategic planning:

Planning helps to make sure that the efforts of an organization are deliberately co-ordinates and that managers and staff are not heading in different directions.

Advantages of planning:
• Co-ordination of work

• Long term thinking

• Control

• Rational management

• Commitment

• Key to strategic formulation


Disadvantages of strategic planning:
• Uncertainty of forecasting

• Assumptions

• Rigidity

• Creates opposition to change

• Internal and external reactions

• May be confused with strategic plan


Incremental Strategy Planning:

The formulation of strategy by increments is a process of doing things and gradually blending together initiatives into a coherent pattern of actions. The process is one, which involves sense-making, reflecting, learning, experimenting and changing the organization.






About Punyam Management Services Pvt Ltd

Punyam Management Services is a leading ISO consultancy and management training company in India. Pu   More..nyam is known as a best ISO consulting solution in India as well as GCC countries for ISO 9001, ISO 14001, ISO/IEC 17025(NABL), OHSAS 18001, ISO 22000, ISO 27001 etc. It is a progressive company promoted by a group of qualified management graduates possessing 20 years of experience in ISO consultancy and management area. The ISO certification consultant offers ISO documentation as well system implementation training for ISO 9001, ISO 14001, ISO 17025, OHSAS 18001, ISO 22000, ISO 27001, ISO 50001, HSE, IMS, QMS, EMS, EnMS, 5S lean manufacturing, six sigma and BRC for food and packaging, SEDEX, CMMI etc. Also offers product certification like CE Marking, PED certificate, R stamp and U stamp, ISO 13485.Less..

Contact Information

Punyam Management Services Pvt Ltd
Devang Jhaveri
904, Samudra Annexe
Girish Coldrink Char Rasta, C.G.Road, Ahmedabad
380006
Phone : 0091-79-26565405

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Business > Management

Published On:

December 30, 2013

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Print Release

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