The world’s newest sightseeing concept – sightrunning - is becoming organized
The running sightseeing industry is making a leap worldwide with the introduction of Go! Running Tours. Go! Running Tours is an online platform that unites all running tour providers worldwide, making it easy for running enthusiasts around the globe to find and book running tours at their next travel destination.
Behind Go! Running Tours are Robin Florax of Running Tours Barcelona and Lena Andersson of Running Copenhagen. Both Robin and Lena run successful running tour companies in respectively Barcelona and Copenhagen and the vision for the new organization is clear. “We want to make it easier for our customers to book tours at multiple locations, create a trusted brand that is recognized for good quality and generate business for tour providers”, says Robin Florax.
Go! Running Tours will also introduce a premium label amongst tour providers called “Premium Partners”. These tour providers have to live up to certain quality criteria so that customers are guaranteed a professional service and high quality tour in their chosen city. They will also have access to best practice sessions, the Go! Running Tours discussion forum and marketing material. “Tour providers have up until now worked in isolation in their respective cities. There is a wealth of knowledge and unrealized synergies amongst providers and with Go! Running Tours we are providing a platform to take advantage of synergies and facilitate knowledge sharing, so that each provider continue to raise their game and the game of the industry”, says Lena Andersson.
Next on the roadmap for Go! Running Tours is to secure sponsorship contracts, raise the awareness of sightrunning in the tourism industry and assist further expansion of sightrunning to new cities.